A Christmas fairy tale or real omnichannel? KPS meets CHRIST jewelers and watchmakers for a Christmas talk

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11/23/2021 – Category: Trade


In the next KPS Expert Talk, customers and industry experts will discuss brand new topics and successful business initiatives. You can be there live and exchange ideas with the participants.

An enormously diverse brand Cosmos with an equally diverse target group and a highly emotional product: We meet CHRIST for a Christmas talk! How has the largest and most famous jeweler and watchmaker in Germany been able to win the hearts of its shoppers for so many years?

Michael Berghoff, Chief Digital Officer (CDO) at CHRIST, talks to Stefan Metzger, Managing Partner at KPS, about how CHRIST customers want to buy. And what it means to have the beautiful piece of jewelry in the shopping cart in the online store, but the customer wants to feel and see it before it is under the Christmas tree.

Michael Berghoff speaks about challenges in day-to-day business and commerce trends. All of this is definitely not a Christmas fairy tale, but the success of a sophisticated digital strategy. By the way, the Expert Talk will take place in German.

>> Secure your place in the next KPS Expert Talk with CHRIST now!

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