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Aldi Süd celebrates ten years with Fairtrade Germany and draws attention to an important topic – eCommerce magazine

September 11, 2020
2 Min Read
Under the motto “Fair instead of more“This year’s Fair Week will take place from September 11th to 25th, 2020. Aldi south uses the campaign to sensitize consumers to fair trade.

Aldi Süd as a drive for fair trade

In view of the current situation, it is more important than ever: “The corona pandemic shows how fragile the supply chains of important products are and how difficult the situation is for people in the growing countries of the global south. For the time during and after Covid-19, we therefore hope that fair trade to move forward together with Aldi Süd – for good living and working conditions for the local people, ”explains Dieter Overath, CEO of TransFair e.V.

Awards worth five million euros

Fairtrade is committed to improving living and working conditions for smallholders and workers in countries in the global south. The seal, which is very well known today, stands for stable minimum prices, additional Fairtrade premiums as well as secure labor rights and high environmental standards. By selling Fairtrade products at Aldi south In 2019 alone, over five million euros were paid extra for smallholders and agricultural cooperatives, thereby supporting measures that improve the living environment of producers and their families. In addition to a cotton project in Tajikistan and Kyrgyzstan, the Honduras coffee project with 16 coffee cooperatives is one of the largest projects that the discounter supports together with Fairtrade.

Aldi southSource: Aldi Süd
The Aldi Süd Fairtrade product selection

Growing range of fairly produced products at Aldi Süd

In 2010, the discounter brought the first Fairtrade-certified product onto the shelves with fair-trade coffee. Today the number has risen to around 180 products per year in the standard, seasonal and promotional range from different product areas. The items are Fairtrade-certified or contain Fairtrade-certified cocoa – the products include bananas, fruit juices, roses and seasonal Christmas sweets. On September 17th, Aldi Süd will bring textiles with Fairtrade-certified cotton to the branches. Bed linen, fitted sheets, a range of terry towels, guest towels and washing gloves are available as promotional items and cost between 6.99 and 19.99 euros.

Also read: Grocery retail: stable growth during the corona crisis


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