Apple is working on Tim Cook’s succession plan


Apple CEO Tim Cook will be 60 years old on November 1st. The question of who should come after the top boss of the iPhone manufacturer is therefore entirely justified. Steve Jobs, his late predecessor, from whom Cook officially took over the helm in 2011, turned 56. Internal information about a possible succession plan has now leaked.

Like the well-connected Apple journalist Mark Gurman for the business news agency Bloomberg writes, Cook and his associates are now “increasingly busy with succession planning.” The manager is just starting his tenth year as Apple boss. Apparently Apple is already in the process of promoting “a new generation of leading employees” who are supposed to take on important management positions.

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In fact, Cook is not alone in his age group. Other important managers like Phil Schiller, the head of marketing, are also already 60 and are slowly withdrawing. Head of design Jony Ive, who has been the group’s most important employee for many years, left last year. The successors are only partially younger. Schiller’s successor Greg Joswiak was born in 1964, Cook’s direct deputy Jeff Williams, who is also responsible for the Apple Watch, was born in 1963.

After all: Apple managers usually stay with the company for a long time. But 60 could often become the sound limit because the employees would like to try something different at this stage of their life. They have long been millionaires (Cook himself is a billionaire).

Cook’s successor is apparently still Jeff Williams, writes Gurman. Williams is the “clear heir” of the Apple boss – this also fits in with his reserved manner. Other potential top managers are Kaiann Drance for marketing, software boss Craig Federighi (51) for various possible technical positions or Jon Andrews, vice president of “CoreOS” ., where the operating system development has its place.

The 55-year-old Eddy Cue, iTunes and services boss, is considered a “wild card”, and Peter Stern, content boss for Apple TV + and Co., could move up to top management. The 30+ generation is still having a hard time at Apple. She learns a lot, but a position as Senior Vice President takes many years of work. Once at Apple, you often stay there for a long time – provided you can cope with the workload.


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