B2B platform “Fashion Cloud” now connected to plentymarkets – eCommerce magazine

15,000 retailers and 500 brands are already represented on the “Fashion Cloud” B2B platform, and the trend is rising. Dealers and manufacturers who use the plentymarkets e-commerce solution can now use the platform directly via their system. The connection of the Fashion cloud takes place via a plug-in from Storeplus, which is now available as a download for plentymarkets users.

B2B platform
The connector offers a connection to the B2B platform “Fashion Cloud”. (Image: plentymarkets)

The plugin offers retailers new possibilities: Via the well-known e-commerce system from plentymarkets all steps can be controlled in the “Fashion Cloud”, a software change is not necessary. The time-consuming manual data synchronization is no longer necessary, as the plug-in automatically updates the stocks on a daily basis. With this automation, retailers significantly reduce their workload and the associated costs and are always up to date. New entry into the fashion sector is also considerably easier thanks to ready-made content. The new online shop is quickly configured and ready for use.

B2B platform: record new collections online with EAN comparison

The daily comparison of EAN codes makes it possible to put new collections online immediately. As soon as new product data is available on the “Fashion Cloud”, it can also be used in the e-commerce solution from plentymarkets. Without any additional import of the products. The automatic update takes into account all stored data and the associated product images. Dealers save valuable working time, which is incurred in the maintenance of new goods, and use the full sales potential – in stores and online. All orders can be conveniently managed and executed via plentymarkets.

Marketing information and images – always up to date

The shared access to marketing and image material also represents a special added value. New content is automatically imported into plentymarkets and existing advertising material is compared with that from the “Fashion Cloud”. A manual exchange of data by email as well as queries about topicality or updates are a thing of the past. Dealers and brands always receive the latest material via the cloud, user-friendly, fast and always up-to-date.

B2B platform
This is how the Fashion Cloud Connector works. (Picture Plentymarkets)

Online retailers who want to use the plug-in directly in their e-commerce system can find it in the Download area the plentyMarketplace website. (sg)

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