Benefits of integrating Amazon Business into business strategy


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5 things to get started with your own Amazon business.

Benefits Amazon Business: who as Merchants in e-commerce If you want to be successful, you can hardly avoid Amazon. But how do you tap the full potential of the marketplace? This is revealed by Antje Schneider and Markus Henn from Amazon.

1. Combine customer orientation with concrete goals

Amazon claims that most customer-centric company in the world to be, and attaches great importance to service. This should also be the goal for sales partners: to clearly place their own customers in the focus of the business model and design the product range, the presence on Amazon and the range of services accordingly, also with a view to shipping speed and reliability, returns regulations and availability for customer inquiries. Ideally, sales partners on the marketplace offer a similar service level as in their own shop and comparable to the service level of Amazon. For long-term success (advantages of Amazon Business), it is important to combine customer orientation with concrete goals and translate them into clearly measurable KPIs.

2. Think internationally, act globally

the opening up new lands increases the target group for its own products: Amazon has eight stores in Europe alone, enabling companies to expand abroad. Young brands and niche products in particular benefit from the large reach. Internationalization via the Amazon Marketplace can be easier than building up a global customer base on your own, because we offer services for the greatest challenges: with pan-EU shipping through Amazon and international storage, shipping and customer service in the local language and with Amazon VAT Services for calculating and submitting VAT returns abroad.

3. Use Amazon Services for your own success

Amazon offers sales partners a wide range of services to make their own business successful: The service Fulfillment by Amazon (FBA) enables Amazon to handle the storage, shipping and returns of products. This is particularly exciting for start-ups, who do not have to set up their own logistics, but also for established retailers who want to reduce the effort and risks in logistics. Products that are offered via FBA also receive the “Prime” logo – an important criterion in the purchase decision for many. There is more information on how to set up Fulfillment by Amazon here.

Registering your brand with Amazon Brand Registry gives brand owners access to exclusive tools and services. An individually designed brand store, a customer-specific marketing strategy or the product performance boost through a super deal are particularly valuable.

A pro tip is the paid one Amazon Selling Partner 360 program, which helps to define the individual Amazon Marketplace strategy. Together we tackle topics such as assortment optimization, conversion improvement, internationalization, increase in reach, brand positioning and logistics.

4. Invest in scalability

E-commerce is complex, especially when you offer large assortments, sell through multiple channels and are internationally active. It is therefore worth investing early in (partially) automated solutions that relieve day-to-day business, whether in the areas of information exchange and synchronization of your own systems with Amazon, in pricing and marketing or in automated invoicing and bookkeeping. Relying on scalability right from the start can become the foundation of your own success. If you spend less time on operational issues, you have more time for customer contact and customer care.

5. Keep an overview (advantages of Amazon Business)

Transparency helps your own performance to identify challenges at an early stage and to solve them proactively. E-commerce is dynamic, regulatory requirements are constantly changing. Those who are close to the business can react quickly and are always ahead of the competition: