Cdiscount launches new B2B solution Octopia – eCommerce Magazin


The Octopia B2B marketplace solution gives retailers the opportunity to set up their own online marketplace. On the platform, you can also offer products from other retailers and manufacturers in your own range. Both storage and shipping can be handled via Cdiscount. Oktopia contains the following components: software platform, dealer network, product catalog, fulfillment solution and logistics.

Online marketplace: combination of software, know-how and logistics

The new Octopia platform offers the following features to build your own online marketplace:

  • Modular end-to-end solution: Allows you to set up your own online marketplace using the technology platform and information architecture of Cdiscount: from the front-end to logistics processes to tools for account and offer management.
  • Operational know-how and technological understanding: Users benefit from over 23 million website visitors per month at Cdiscount, a gross goods volume of over four billion in 2020 as well as extensive knowledge in the field of SEO / SEA and CRM.
  • Access to product portfolio and manufacturers: Access to a catalog with over 100 million products from 13,000 qualified French and international dealers, extensive filters to help you choose the right products, daily support to optimize marketplace activities (dealer recruitment, quality control and more).
  • Fulfillment technology and warehouses: Cdiscount offers 540,000 square meters of storage space in France, shipping to over 30 countries worldwide, use of robotics for efficient selection and packaging of products. Including the cooperation with a German logistics partner.
Online marketplace cdiscount
Octiopia is a marketplace solution that allows merchants to build their own online marketplace. (Image: Cdiscount)

Solution for stationary trade and e-commerce

Due to the seamless approach, the new offer from Cdiscount is unique on the market and is geared towards the needs of brick-and-mortar retail and online retail. The platform offers them tailor-made solutions for their services, development ambitions and digitization status in order to be able to expand. The solution is provided primarily for Europe, Africa and the Middle East. The EMEA region is an e-commerce market with a volume of more than 600 billion euros (source: FEVAD, Statista).

“Octopia as a new strategic pillar is a strong lever for our international growth and our earning power”, says Thomas Métivier, Managing Director at Octopia and Marketplace Director at Cdiscount. “As a European digital leader, we offer suppliers and pure players in online retail our know-how to enable them to develop their own marketplace. With the start of the new solution, we are bringing an offer to the European market that includes technology, logistics and e-commerce and is therefore unique. ”

French online shop Cdiscount
Thomas Métivier is Directeur de la Marketplace at Cdiscount.

Online Marketplace – Critical to Ecommerce Growth

Since 2014, global e-commerce has grown by 15 percent per year. This dynamic is largely driven by marketplaces, which are up 21 percent versus nine percent for traditional online stores. (Source: Digital Commerce 360). The same trend can be observed in Europe. This shows that consumers prefer online providers with a wide range of products.

Merchants who use Cdiscount’s marketplace solution also have access to the fulfillment service, which has been called Octopia Fulfillment since June 1st. This service supports retailers with logistics, the management of sales and stocks, shipping and much more. In addition, Cdiscount offers warehouse locations in Germany in cooperation with a German logistics partner. This keeps the shipping routes and costs for Eastern European countries as low as possible.

Cdiscount is a subsidiary of the Casino Group and one of the leading non-food e-commerce platforms in France. The provider has over 100 million products, ten million customers and over 23 million unique visitors per month. The Bordeaux-based company employs 2,000 people and in 2020 generated gross goods of more than four billion euros. The volume includes the marketplace with more than 13,000 partner dealers. (sg)