According to a new study by Horváth, 80 percent of German citizens expect a lockdown before Christmas. To combat the pandemic, 70 percent of those surveyed would be willing to provide government agencies with personal data.
- New study by Horváth: 80 percent of German citizens expect a lockdown before Christmas and 70 percent expect schools to close.
- For a better fight against pandemics would provide a total of 70 percent extensive personal data.
As the new study “Data protection in pandemics and crises” by Horváth shows, a large majority of the population assumes that there will be an extensive lockdown and school closings before the Christmas holidays. 80 and 70 percent of the total of 1,000 respondents assume these consequences of the dynamic pandemic development. To better combat the corona pandemic, 71 percent would be willing to provide the state with extensive personal data such as health information including previous illnesses. A quarter would also provide movement profiles via cell phone tracking.
Personal data: direct government contact with citizens
“With this data, the federal government would be able to implement actions and awareness-raising campaigns quickly and in a targeted manner,” explains Simon Manner, partner and public expert at the management consultancy Horváth. “It is also conceivable, for example, that the government, similar to natural disasters, will contact the population directly via SMS.” According to the expert, the state does have detailed data, for example on the vaccination status in the population, but not nearly everywhere, up-to-date or of the necessary quality to be able to calculate reliable forecasts for further development or to draw conclusions about the causes of regionally different developments.
Stationary retailers have to reckon with a drop in sales
As the survey also shows, only 19 percent want to come to the city centers for Christmas shopping. “The dealers should react immediately and check how they can lower their costs – or create alternative offers. These can be online shopping offers, click & collect or delivery services, but also corona-compliant shopping experiences on site, for example outside, ”explains Michael Buttkus, partner and retail expert at the Horváth management consultancy, with conviction. According to the experts, however, the results do not mean that the sales that are missing from stationary retail this year will fully benefit online retailing. 23 percent of respondents say that due to the pandemic, they will spend less on Christmas shopping this year than last year.
Personal data: Share health information
Of those surveyed, who are fundamentally willing to release personal data to the federal government in order to better control control measures, two thirds would provide extensive health information on the current vaccination status and individual previous illnesses. In the total population, it is just under half (48 percent). Around a third of supporters would provide up-to-date information on age, occupation or religion upon request.
Just as many would be willing to have movement data read out via mobile phone tracking. A quarter of the total population would be willing to do this. “A data excerpt from a quarter of the population would be a solid basis for drawing important conclusions and, above all, for making the most accurate possible forecasts for further spread,” says Horváth expert and study leader Simon Manner.
Better to relax data usage instead of contact and exit restrictions
Most of the respondents stated that the reason for their willingness to release extensive data is that they perceive pandemic-related restrictions such as exit and contact restrictions as a stronger interference with their personal freedom than systematic use of their personal data by the federal government. 63 percent of the general population hold this view. Furthermore, 59 percent state that data protection should be relaxed in the event of pandemics or natural disasters in order to support better crisis management and targeted measures by the federal and state governments.
On the methodology of the study
For the survey “Data protection in pandemics and crises”, the IMWF Institute for Management and Economic Research, on behalf of the management consultancy Horváth, surveyed a total of 1,000 German citizens aged 18 and over from November 23 to 25, 2021. The sample is representative according to gender, age and region. Horváth is an international and independent management consultancy with more than 1,000 employees at locations in Germany, Austria, Switzerland, Hungary, Romania, the USA, Saudi Arabia and the United Arab Emirates. The technical expertise covers all corporate functions – with a focus on performance management and transformation. (sg)
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