Comparison Shopping Service – new marketing service from Klarna – eCommerce Magazin


With the help of Comparison Shopping Service, retailers can reach more customers while also saving budget. They can also be downloaded from the website of Klarna Comparison Shopping Service place their brands and products in the new shopping web browser and thus are more easily found by potential customers while browsing.

Use Google Product Listings Ads more efficiently

“We are very pleased to start the Klarna Comparison Shopping Service. With the new product, we are now enabling retailers to use their Google Product Listings Ads more efficiently, ”explains David Sandström, Chief Marketing Officer at Klarna. “In concrete terms, this means that we are giving retailers a better and more cost-effective way of converting relevant traffic from consumers into sales. In this way we can help to optimize the retailer’s spending on advertising. As a growth partner, we look forward to soon announcing even more products and services in this area, with which we will support retailers in their growth. ”

How the Klarna Comparison Shopping Service works

The CSS program was launched by Google to diversify search results for Product Listing Ads (PLA). A CSS partner can enable a PLA to be published on Google and is then the link between the advertiser (the retailer) and Google. In contrast to other competitors, the Klarna Comparison Shopping Service PLA hosting for a low monthly flat fee. By switching to Klarna CSS, retailers can save up to 20 percent of their cost-per-click spending, as the fees due by Google are no longer due.

Klarna also lists a retailer’s product inventory on the Klarna Comparison Shopping websites to further increase the retailer’s product visibility and customer reach. Klarna’s new Comparison Shopping Service is available in the following countries: Belgium, Denmark, Germany, Finland, France, Greece, Great Britain, Ireland, Italy, the Netherlands, Norway, Austria, Poland, Portugal, Romania, Sweden, Switzerland, the Slovakia, Spain, the Czech Republic and Hungary.

Klarna is a provider of payment and shopping services and at the same time a licensed bank that is fundamentally changing the shopping experience for buyers and retailers. The company, which was founded in Sweden in 2005, enables consumers to settle outstanding payments immediately, later or in installments quickly, easily and securely. Klarna works with over 250,000 retailers and currently employs over 3,500 people in 17 countries. (sg)

Also read: Shopping Behavior of Germans: How It Has Changed During the Pandemic