Marketing

Computop integrates new interface for checkout

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Online merchants who process their payments via Computop Paygate can now offer their customers an express checkout via Amazon Pay. The new CV2 interface is characterized by easy integration into the online shop and optimized user guidance.

Online retailers who use Computop’s Paygate payment processing system can now offer their customers a faster checkout via Amazon Pay. Compared to the previous connection, the new CV2 interface is characterized by simple integration into the online shop, optimized user guidance and a correspondingly higher conversion rate of orders.

The new version of Amazon Pay is available to merchants in many European countries, as well as the US and Japan. By integrating this payment method, online shops not only gain access to validated address data from the Amazon data pool for new customers and existing contacts, but also benefit from optimized user guidance, which leads to an improved purchase completion rate compared to the classic Amazon Pay solution.

New interface to Amazon Pay reduces maintenance effort

Computop customers will also benefit from future functional enhancements: since many steps in the payment process are carried out directly with Amazon Pay, improvements can be made without any maintenance effort for the merchants. As with the classic solution, the button for a quick checkout is installed at item or shopping cart level. In addition, there is also a new button for additional integration into the payment method selection, with which the payment method stored at Amazon can be used without using the Amazon shipping address.

In the case of rejected payments, the new version automatically takes over the forwarding to a new payment method selection. The entire checkout workflow via Amazon Pay works within the active browser window, so the payment process can go through even with very restrictive security settings. The payment method thus fits perfectly into the Computop services to optimize the conversion rate.

Omnichannel solutions for payments and fraud prevention

Stephan Kück, Managing Director and CSO/CTO of Computop, explains: “We are pleased that we can add another innovative service to the long-standing partnership with Amazon Pay. The smooth checkout is an important building block for high conversion rates through our payment platform, the Computop Paygate.”

Computop Kück
Stephan Kück is Managing Director and CSO/CTO of Computop. (Image: Computop)

As a Payment Service Provider offers Computop local and innovative omnichannel solutions for payments and fraud prevention. The Computop Paygate payment platform enables seamlessly integrated payment processes in e-commerce, at the POS and on mobile devices. Retailers and service providers can freely choose which of the 350 local and international payment methods should be used in any country in the world. Technologies such as biometric authentication and self-learning algorithms improve security and convenience for retailers and end consumers alike.

Amazon Pay is a safe and fast Payment method for Amazon customers on tens of thousands of online shops worldwide. Consumers can conveniently pay on sites that offer Amazon Pay using information already stored in their existing Amazon accounts. In addition, companies can integrate Alexa into their e-commerce strategy using the payment platform. (sg)

Also read: Cryptocurrencies as a means of payment in e-commerce


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