The supermarkets are currently full, and some shelves such as toilet paper, UHT milk or bread are mostly bought empty by hamster buyers. The coronavirus pandemic not only rings the checkouts in stationary supermarkets, it also boosts the long-overlooked business of online delivery services for groceries and the like: many customers want to be on the safe side, larger groups of people Avoid in-store and queues at cash registers and get hold of products that are currently hard to find on the spot, but are generally in stock.
More and more users are using smartphones or computers to have everyday items such as food or drinks brought home. "In the online trade we feel a significantly increased order intensity", a Rewe spokesman told the world. Sometimes there are even longer waiting times: "In individual delivery areas such as Berlin, time windows for the next delivery are only available after a week has passed, in other regions the next or the day after."
Food and consumer goods online "in demand like never before"
Not only Germany's largest e-commerce retailer of fresh food is benefiting from the Covid 19 crisis. At the same time, pure online providers are also seeing massive growth rates in this area. "We are currently experiencing an increase in demand of almost 50 percent," says the report, according to Frederic Knaudt, co-founder and Germany director of the Picnic delivery service. The startup is currently mainly present in the west of North Rhine-Westphalia, but is reporting significantly more orders across the entire delivery area across all product categories.
The new boom does not miss Amazon Fresh either. Above all, the number of searches for scarce articles in the food division has skyrocketed, quotes the newspaper Nils Zündorf, head of the Factor-A agency, which advises dealers in the US group. Sales would have doubled or tripled. The expert sees a trend already outlined here: He describes Italy, which has been particularly hard hit by the epidemic in Europe, as a "blueprint for developments in other countries". There, groceries and consumer goods are "in demand online like never before".
Closures and start-up problems in the online food market
Relevant delivery services, including delivery masters from Edeka or Mytime, had a long time struggling. So far, the Germans have mainly bought fresh from corner corner shops, discounters or larger supermarkets. The availability and suitability for everyday use is at best available in the city for larger target groups, test buyers of the consumer centers in Berlin and Brandenburg stated two years ago. In contrast to the capital and Potsdam, the inspectors in rural areas could only choose delivery by parcel service. This often resulted in large amounts of packaging waste and long delivery times.
The market share of online providers has recently increased, but, according to statistics, the two percent mark was far from being exceeded. In this difficult environment, online tire retailer Delticom even recently separated from its online grocery division. The gates of the AllyouneedFresh delivery service and the Gourmondo delicatessen have been tight for a few weeks now. The web supermarket Lebensmittel.de still operated by the company should also close soon.
"It works. It will stay."
However, the trade researcher Eva Stüber believes that the uncertainties associated with the new type of corona virus could fundamentally and long-term change shopping behavior and refers to that Results of a study by the Cologne IFH Institute. According to this, 53 percent of consumers are still satisfied with the shops in their area. For many, however, the delivery of groceries at home not only appears "as a more convenient option for weekly shopping, but at the moment it also feels safer".
According to Zündorf, older people in particular are now becoming aware of online food retailing. He assumes: "It will stay. People get used to it and notice: It works." The consulting firm Oliver Wyman sees a general trend here: online sales of food will at least quintuple in Germany by 2030, she recently predicted. Tomorrow's customers also wanted to click their everyday goods online.
. (tagsToTranslate) Amazon fresh (t) Bringdienste (t) Bringmeister (t) Coronavirus (t) Edeka (t) Lebensmittel (t) REWE (t) eCommerce