Digital Hannover Messe begins – as a test run for “hybrid model”


The organizers of the leading industrial show had to come up with something: How to restart the industry meeting after the Corona cancellation in 2020 without being able to plan face-to-face events? This week a digital format is being tested – with high expectations.

The Hannover Messe, which is usually the largest industrial show in the world, starts on Monday as a purely digital format due to the Corona crisis. With online presentations, live streams from exhibitors, numerous video conferences and a new networking tool, the foundations for a “hybrid model” in the post-pandemic period should also be laid by Friday (April 16).

At the start of the international industry meeting, the heads of the three associations VDMA, ZVEI and BDI take a look at the current situation and further prospects in mechanical engineering, electrical engineering and electronics as well as digital industrial applications. Federal Minister of Economics Peter Altmaier (CDU) is expected at the opening, and Chancellor Angela Merkel (CDU) is also expected to speak in the afternoon.

The theme this year is about technologies for networking and automation in production and logistics (“Industry 4.0”). In particular, contributions for more energy efficiency – and thus less pollution for the climate – are to be shown. This includes technology for climate protection and CO2 savings. There are also economic policy rounds, specialist lectures and panel discussions. The “Women Power” career congress is planned for Friday.

The experience with the new trade fair format should flow into future events. Trade fair boss Jochen Köckler recently assumed that there could be face-to-face fairs again in the further course of the year – some of them would then probably run as a hybrid of a classic trade fair and exchange via the network. However, this should mainly depend on the further corona development.

In 2020 the Hannover Messe was completely canceled due to the coronavirus pandemic. According to the trade fair organizers, more than 1,800 exhibitors will be showing around 7,000 products and almost 400 research and development projects in live streams and videos on this year’s digital edition. The networking at the fair itself should run with the help of a “dashboard”, via which every visitor – depending on their interests profile – can exchange ideas with companies and other visitors. At the last in-person fair in 2019, the organizer counted around 6500 exhibitors. (with material from dpa) /


To home page