Düsseldorf: Xiaomi announces first office in Germany


Xiaomi wants to open a branch in Germany for the first time. From Dusseldorf, the expansion of the brand with smartphones, tablets, notebooks, e-scooters and household robots should be controlled, reports Handelsblatt, "We are working on setting up an office in the city"The newspaper quotes a Xiaomi spokesman. In the state capital of North Rhine-Westphalia, the Chinese technology group Huawei has its European headquarters.

Job market

  1. German Cancer Research Center (DKFZ), Heidelberg
  2. Federal Criminal Police Office, Wiesbaden

In addition to opening the office, Xiaomi is advancing its position in the German market. The company sells its products through the electronics retailers Mediamarkt and Saturn as well as via the online retailer Amazon. In addition, a new website for the German market was recently launched for the first time. In addition, the company is trying to bring its own online shop and showcase business to Germany, said the company spokesman Handelsblatt.

Launched in Spain as the first country in Europe

The Beijing-based Xiaomi initially sold only smartphones in China. Meanwhile, the company has extended its product portfolio to many devices such as smart fitness straps, electric scooters and networked televisions and has pushed ahead with international expansion. In November 2017 Xiaomi started in Spain as the first country in Europe.

The company is currently on the verge of overtaking Apple and pushing the US company to fourth place in the statistic of market researcher IDC on the global smartphone market. Xiaomi's market share has increased minimally from 9.5 percent to 9.7 percent. With 32.3 million smartphones sold Xiaomi would have to sell 1.5 million devices to pass Apple.