Marketing

Emission-free delivery service secures round of financing

[ad_1]

LnRiLWZpZWxke21hcmdpbi1ib3R0b206MC43NmVtfS50Yi1maWVsZC0tbGVmdHt0ZXh0LWFsaWduOmxlZnR9LnRiLWZpZWxkLS1jZW50ZXJ7dGV4dC1hbGlnbjpjZW50ZXJ9LnRiLWZpZWxkLS1yaWdodHt0ZXh0LWFsaWduOnJpZ2h0fS50Yi1maWVsZF9fc2t5cGVfcHJldmlld3twYWRkaW5nOjEwcHggMjBweDtib3JkZXItcmFkaXVzOjNweDtjb2xvcjojZmZmO2JhY2tncm91bmQ6IzAwYWZlZTtkaXNwbGF5OmlubGluZS1ibG9ja311bC5nbGlkZV9fc2xpZGVze21hcmdpbjowfQ ==

=

When shipping parcels, 70 percent of the CO2 emissions are generated in the last mile. Liefergrün now enables climate-neutral deliveries in e-commerce. The start-up has now been able to secure a new round of financing of three million euros for further expansion.

70 percent of all emissions in parcel shipping arise in urban logistics and thus in the last mile. In addition to packaging waste, it is precisely this fact that causes so-called “parcel shame” among consumers. While shopping behavior has shifted in the direction of online trade and delivery, not least due to the pandemic, many consumers feel guilty when shopping online. Liefergrün started with the aim of moving the ecological balance of the last mile into the neutral range and allowing consumers to order with a clear conscience. Their goal: Sustainable and climate-friendly deliveries for goods, groceries and more.

For this, the last-mile platform relies on next-day deliveries by bicycles, cargo bikes and sometimes e-cars. Liefergrün thus prevents around 420 grams of CO2 emissions per delivery. For comparison: In 2021 there were 4.05 billion online deliveries in Germany alone, which caused 2.43 million tons of CO2 or 600 grams per delivery. If Liefergrün’s sustainable approach were to be applied throughout Germany, emissions from parcel delivery would be reduced by more than half, namely by 1.7 million tonnes of CO2 – this corresponds to the saving of almost 370,000 cars per year.

Green delivery: New delivery concept prevents CO2 emissions

With its delivery concepts, Liefergrün declares war on the emissions caused by deliveries, noise pollution and traffic jams, and in future Europe-wide. Liefergrün announces ambitious growth plans outside of Germany with new financing of three million euros. With the help of the round, led by Speedinvest and supported by Norrsken VC, Liefergrün can not only expand its team, but also put out feelers abroad in order to introduce its own service in major European cities such as London, Paris and Madrid in the long term.

Mathias Ockenfels, General Partner at speed invest, explains: “Many metropolises worldwide are facing the same challenge. Namely, getting the flood of deliveries and the consequences of ever-full cities under control. The biggest lever for low-emission, quieter and therefore more livable cities is the logistics of the last mile. Making it 100 percent green is currently the most important step.”

Fabian Erici, Investment Manager at Norrsken VC, adds: “Inner-city congestion is a serious problem. It leads to even more pollution, which in turn causes health problems and puts further strain on already overburdened healthcare systems. The booming e-commerce market further exacerbates the congestion problem, as the last mile is still mainly driven by internal combustion engines. Both consumers and businesses recognize the inefficiency of this and are rightly demanding alternatives. We therefore support Liefergrün’s mission to decarbonize our cities through environmentally friendly last-mile delivery.”

Sustainable design of e-commerce

The rapid growth of the start-up will continue with the planned European expansion. Liefergrün is already on the road in more than 30 German cities, just under twelve months after it was launched, proving that its own concept is popular with both consumers and retailers.

“E-commerce has exploded in the last two years. More than 75 percent of Germans regularly buy products online. However, this convenience comes at a price – it generates a tremendous amount of emissions. Not only does this contribute to climate change, but it also exacerbates environmental and noise pollution and space problems in our cities and communities. Telling people to buy less is not enough to solve the problem. We must make online trade sustainable. An important part of that is tackling the last mile of delivery,” explains Niklas Tauch, co-founder of Lieferdienst.