Marketing

Equal Opportunities for Independent Retailers – eCommerce Magazin

From October 25th to November 2nd, the curated platform Ankorstore will offer a ten percent minimum discount on all products, and shop operators will also be able to offer their customers additional discounts in November. This gives retailers enough time to replenish their stocks at reduced prices for Black Friday 2021 and the upcoming Christmas business.

According to the German Trade Association (HDE), Black Friday is expected to take place in 2021 3.7 billion euros spentn that primarily benefit large retail chains, tech giants and supermarkets. Independent retailers are worried about Black Friday as they may not be able to cope with the loss of profit from discounts, especially before the holidays, the most important time of the year.

Black Friday 2021: Curated platform offers discount

Ankorstore, European marketplace that connects brands with local retailers, has now launched a special Black Friday promotion. One month before regular Black Friday, from October 25th to November 2nd, the curated platform is offering a minimum discount of ten percent on all products to give independent retailers a chance to participate in Black Friday 2021. Brands can also add other discounts. This gives independent retailers enough time to buy their stocks at reduced prices. Shop owners can then offer their customers their own discounts in November. This action should finally create equal opportunities.

Equal opportunities for retailers on Black Friday 2021

Nicolas D’Audiffret, Co-Founder and Co-CEO of Ankorstore, explains the Black Friday 2021 promotion: “This year, for the first time in the history of independent retailing, local retailers will not only have the opportunity to participate in Black Friday, but also to enjoy it to benefit. It is a big investment for us to offer a ten percent discount on all products for nine days. This enables independent retailers to offer their customers more attractive discounts. We want them to recapture Black Friday from global corporations. ”

As a rule, small businesses do not benefit from the 3.7 billion euros in sales that are achieved in Germany during Black Friday. The biggest winner here is likely to be Amazon again this Christmas season. Alone in the US Amazon takes 42 cents of every US dollarwhich is spent during the main shopping time. The days with the highest sales are Black Friday and Cyber ​​Monday.

Suitable tools and tools for small traders

“Our goal is to support retailers and brands with just the right tools and tools that today’s competitive market demands. Ankorstore developed the Black Friday campaign with this in mind. It is very important to us to give retailers the opportunity to buy discounted products in good time to take part in the bargain days in November. Independent companies today must exhaust all possibilities in order to close the year successfully. Akorstore supports precisely this with tailor-made campaigns like this one, ”explains Nicolas Cohen, co-founder and co-CEO of Ankorstore.

Ankorstore is also helping retailers to prepare for Black Friday 2021 by enabling free shipping from all over Europe from a minimum order amount of 300 euros in addition to the simplified ordering option.

Media campaign on the occasion of the Black Friday 2021 campaign

Sabine Birkholtz-Werger, founder of Sinneslust in Dachau, reports: “Black Friday is difficult for us as brick-and-mortar retailers because we are in very strong competition with online retail. Ankorstore’s Black Friday 2021 offer shows that retail is finally being considered rather than ignored. After the difficult time, we need this support. It is encouraging to learn that they believe in the future of retail. ”

Ankorstore will also invest in a special media campaign from the end of October to the end of the year. This is intended to encourage consumers to prefer independent local shops when purchasing. Overall, Ankorstore expects to be able to pass on several million euros to the independent retailers through the campaign.

The marketplace curated in 2019 Ankorstore connects independent brands with the most popular local retailers. The marketplace provides merchants with the tools and conditions to manage their business. It also enables brands to develop their wholesale business across Europe. Since it was launched in Germany, the marketplace has worked with more than 16,000 independent retailers and around 1,500 brands. (sg)

Also read: Ankorstore: New round of financing for a curated marketplace