Marketing

Flexible space concepts in city centers ensure dynamic growth – eCommerce Magazin

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From an economic point of view, e-commerce is one of the winners of the corona pandemic. According to the Federal Association of E-Commerce and Mail Order Germany (Bevh), gross sales with goods in e-commerce increased from 72.6 billion euros to 83.3 billion euros in 2020. The association is also assuming strong sales growth for 2021. For the first time, goods and services worth more than 100 billion euros are to be traded online. This development is increasing the demand for attractive space in city centers or in their vicinity. At the same time, the available space within the cities is limited. To counter this deficiency, sets Segro on the revitalization of so-called brownfields, i.e. fallow areas, and thus ensures flexible space concepts.

Modern space concepts meet diverse users

Area concepts
The online company deinTorte.de has found the right space for production, shipping and expansion in SEGRO CityPark Cologne. Image: deinTorte.de

This is also the case in Cologne: A modern industrial park with an area of ​​800 to 12,000 square meters has been developed on the former site of a paint factory. From the flexible space concepts that all Segro CityParks distinguish themselves from the classic CEP service providers, and above all small and medium-sized companies from various industries benefit – increasingly with a focus on e-commerce. in the Segro CityPark Cologne includes Kapten & Son, a global accessory brand in the lifestyle segment, yourTorte.de, the largest online cake shop with protected printing technology, and Shirtee, the global creative platform for self-designed clothing and accessories. In addition, TJX (TK Maxx) and Delicato, a delicatessen food wholesaler, which also offers a lunch menu on the area. This lively mix ensures exciting synergy effects among the tenants.

The resident companies have the opportunity to expand locally or to reduce selected areas in order to be able to work economically. Current developments are also taken into account, which are creating new requirements for the areas, their size and equipment. In addition to the profitability of the company, this ensures stable rental utilization.

Young companies as an important economic factor

In addition to the economic viability of the company and the commercial site, the revitalization of former industrial sites helps to strengthen the local economy. Because jobs are not only retained, at best new jobs are created. Especially in times of the “war for talent”, these are much more attractive thanks to the good location. The local companies also benefit from the ideal transport connections in order to deliver their goods. And a good public transport connection is also an advantage: a plus for employees and the environment.

Modern space concepts also offer added value for the environment

Another important factor is the sustainable development of the areas, which is playing an increasingly important role for companies. the Segro CityParks take these requirements into account: All Segro properties meet the DGNB Gold requirements and go beyond them. For example, in the course of the revitalization of the former AkzoNobel site in Cologne, 76,000 tons of recycling material were processed. And the construction of the new buildings is also carried out under high environmental standards. All of this in combination with the appealing modern architecture and the high-quality construction ensures that the CityParks can be perfectly integrated into the city-center environment and offer companies from a wide variety of industries the right space (for growth).

Also read: Product group management – Alnatura relies on this solution for space planning.

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