Marketing

Galaxus Community invests 1.3 million euros – eCommerce Magazin

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The avoidance of CO2 emissions on Digitec Galaxus is roughly equivalent to the annual greenhouse gas emissions of a small German town. Customers in North Rhine-Westphalia and Bavaria most often offset their purchases. It is a lot of money that the Galaxus community has invested in the global avoidance and reduction of carbon dioxide, i.e. in climate protection, over the past twelve months. For almost ten percent of all orders, customers offset the purchasing-related C02 emissions directly in the shop.

Climate protection: protection of rainforests and promotion of renewable energies

Since the start of the offer, almost 1.3 million euros have flowed into selected climate protection projects of the partner South Pole within one year. This in order to prevent the deforestation of tropical rainforests, to promote renewable energies and to promote local educational initiatives that make climate protection possible in structurally weak regions.

Climate protection
Oliver Herren is CIO of Digitec Galaxus. (Image: Galaxus)

“I am very pleased that many of our customers regularly offset their purchases. It shows us that the uncomplicated and transparent compensation option corresponds to a customer need. We want to make it as easy as possible for our customers to make good purchasing decisions while also keeping sustainability in mind, ”explains Oliver Herren, CIO of Digitec Galaxus.

Climate protection
Pet supplies is the product category in which CO2 compensation is most often used. (Image: Galaxus)

The residents of North Rhine-Westphalia (20.02 percent) and Bavaria (17.3 percent) are most willing to compensate. They are ahead of Baden-Württemberg (15.44 percent) in the ranking. Saarland is in last place. Only 0.56 percent of all orders were offset here. Before that are Bremen (0.91 percent) and Mecklenburg-Western Pomerania (0.96 percent).

At 19.05 percent, animal needs is the product category at galaxus.de in which CO2 compensation is most frequently used. This is followed by beauty and health (16.83 percent) and household (14.68 percent). In the last place are products for vehicle needs, i.e. everything to do with cars. In Germany, the “Climate compensation” button is only clicked on 5.81 percent of orders in this segment. (sg)

Also read: CO2 footprint: “Sustainability is no longer a niche topic”

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