Game Industry: More games and less game hardware sold

Sales in the German games market grew by 11 percent in the first half of 2019 compared to the same period last year. Turnover was 2.8 billion euros – in 2018 it was around 2.5 billion euros within the first six months. This has the industry association Game just before the opening of Gamescom 2019 in Cologne.

Job market

  1. Electricity Network Hamburg GmbH, Hamburg
  2. Ludwig-Maximilians-University Munich, Munich

Growth was mainly driven by offers such as Origin Access from Electronic Arts, Playstation Plus and Xbox Game Pass, which grew 52 percent to € 228 million. Currently, other providers are pushing for the market, Ubisoft wants to offer PC players from September 2019 at Uplay Plus for about 15 euros a month over 100 games, including many new products.

The market for in-game purchases has grown according to the game by around 28 percent to 1.1 billion euros. All information is based on the data of the market research companies GFK and App Annie. Things were less good for the hardware and console manufacturers: their sales decreased by 2 percent year-on-year to 986 million euros.

This number includes for the first time products from the field of PC gaming, such as graphics cards. However, the decline is more likely to be related to the saturation of the console market – and to the fact that more and more customers are waiting for the next Playstation and Xbox, which are expected by the end of 2020.

The German developer studios are not helped by the boom in software: While the market grew by 9 percent to 4.4 billion euros in 2018, the share of local productions fell to just 4.3 percent. In 2017, the share was still 5 percent.

Particularly gloomy it looks in terms of technical and content demanding PC and console games, where German developers have a market share of 1.1 percent. The companies are comparatively strong in online and browser games, where they reached a market share of 13 percent in 2018.