Game market: market share of German games continues to decline


The Association of the German games industry game speaks of an "alarm signal": In 2018, the share of sales in Germany developed video games from 5 percent to 4.3 percent. In contrast, the entire games market in Germany has continued to grow. In Germany, game developments in 2018 made 3.15 billion euros in sales, in 2017 it was still 2.86 billion euros.

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The sales share of German PC and console games increased slightly in 2018 compared to 2017, but remains stuck at a low level. In browser and mobile games, German companies are losing ground.

(Picture: game)

The fact that German developments even generate a revenue share of 4.3 percent, is primarily due to browser games. they do according to the annual report of the German games industry with 74 million euros at least 13 percent of their total market. It looks significantly worse in PC and console games, they come just once to 11.6 million euros in sales. This corresponds to a sales share of 1.1 percent. The data used for the study comes from the market research companies GFK and App Annie. Among other things, 25,000 consumers were asked about their shopping habits.

"While the games market in Germany and around the world is growing rapidly and has long outdated other cultural and media goods, developments by German companies hardly play a role," says game CEO Felix Falk. "The current situation shows once again how urgent the framework conditions are have to be improved for the games industry in Germany, so that they are finally internationally competitive. "

The negative development of German game productions is also reflected in the number of employees, which had informed the industry association game in early August. Accordingly, the number of employees in the German games industry has fallen by 5.9 percent from 2018 to 2019 to 11,014.

The federal budget bill for 2020, presented in June, contains no funding for video games – a fact that industry insiders criticize. "The introduction of the Games promotion is the central step, with which the Federal Government must finally provide for financial planning security.This is the only way we have a chance in Germany to catch up with the leading countries," writes game managing director Falk.