In our five-part video series “Being successful in B2B”, our editor-in-chief of the e-commerce magazine Christiane Manow-Le Ruyet talks to Michael Haufler, managing director of the software and consulting company scireum, about the successful implementation of a B2B online shop. From its structure to customer loyalty and returns management to increasing sales, Michael Haufler explains all the important aspects to arm companies for B2B commerce in a targeted manner.
In order for the B2B shop to be a success, a few planning steps must be taken into account when setting up. Companies planning the implementation of such a shop often do not know where to start and ask themselves the question: “How do I do it right?”. At the beginning it is therefore important to define the strategies and goals of the planned B2B shop and to ensure the right environment in the company.
In the first part of our five-part video series, you will learn the three most important success factors for a smooth setup, what are the decisive differences to a B2C shop and what costs are to be expected for the implementation.
Click here for the video.