Marketing

How the pandemic is changing retail – eCommerce Magazin

Manuel Strotmann, Managing Director and founder of Best IT AG, comments on the changes in retail: “The current situation has flipped the switch in many companies to create digital business models. The number of new, exciting projects as well as the demands of our customers have increased massively. ”The e-commerce agency Best IT with four locations and 100 employees is currently looking for more highly qualified specialists to help with the increasing Demand from companies for digitization to meet their business models with new ideas and solid structures.

Digital business models: work from anywhere

The modern working world has long been part of everyday life for Best IT employees. “We have been working with parts for several years, and since the beginning of the pandemic with a large part of the Employees working from home. The exclusively digital projects can thus be processed perfectly. In the office, the team meets every now and then for brainstorming and important meetings. But even project and customer meetings are mostly held online, ”reports Manuel Strotmann. Incidentally, when working in the office, employees can use corona rapid tests to ensure that everything is still in order free of charge.

best it AG
Manuel Strotmann is the managing director and founder of Best IT. (Image: best it AG)

Strotmann founded his e-commerce agency 21 years ago, until today the company is only financed with equity and continues to be owner-managed. The projects range from the online fan shop of a Bundesliga club to web shops for garden centers and virtual trade fairs for B2B business models – all industries need to transform their business models into the digital world. B2B companies are also increasingly among the customers.

Sustainable growth in the corona crisis

The Corona crisis has meanwhile opened up the topic of online shopping for all target groups and models such as Click & Collect or Meet & Collect are saving retail sales on the basis of digital models. In addition, online shopping has also become commonplace for older people: “We have arrived in the middle of society. What used to be the temple of consumption in department stores is now the Internet, “describes Gero Furchheim, President of the Federal Association of E-Commerce and Mail Order Germany (bevh) the development. And in only a few areas of digital transformation is the result of the work done as visible as in e-commerce – and thanks to the digital twist, it saves many companies.

Digital business models Best IT
The Best IT team develops projects in the Scrum process. (Image: best it AG)

The Best IT AG is a multiple award-winning e-commerce agency and has been successfully shaping the digitization of retail since it was founded in 2000. The agency works with partners such as Spryker, Commercetools and Shopware and wants to create convincing digital customer experiences. To this end, the teams develop solutions for the entire digital retail value chain, from strategy and consulting to user experience and design to the development and operation of e-commerce platforms across all channels and devices. (sg)

Also read: Digital strategy: Linking analog and digital sales channels with one another