Marketing

How they contribute to the quality of life of Germans – eCommerce Magazin

  • New survey by YouGov on behalf of Hermes Germany: 50 percent of all Germans generally rate the quality of life in their place of residence as very good.
  • Parcel service providers have gained in relevance in the Corona crisis: For 58 percent of those surveyed, they make a positive contribution to the quality of life at home.
  • The accessibility and quality of shipping services 77 percent in the cities, 73 percent in the suburbs and 59 percent in rural areas rate it as “good” to “excellent”.

How do Germans want to live in the future? The question is particularly acute in cities. The need for future-proof solutions for sustainable mobility and efficient infrastructure is clearly evident. Not only to have positive effects on the climate, but also to create places that are worth living in. Parcel service providers have gained further relevance in the Corona crisis. And in this context, too, they have a formative role: for more than half of Germans (58 percent) they make a positive contribution to the quality of life in their respective place of residence.

Every second person says they would benefit if parcel service providers were even more involved in designing a city that is worth living in. This was the result of a survey by YouGov on behalf of Hermes Germany. This examined the role of parcel services for modern society. The results are based on a Germany-wide representative online survey of 2,002 people aged 18 and over. The survey was conducted between May 12 and 16, 2021.

Desire for living space and measures to reduce CO2

Marco Schlueter Hermes Germany
Marco Schlüter is Managing Director Operations Hermes Germany GmbH. (Images: Hermes)

“As a logistician and nationwide, regionally deeply rooted company, we not only shape urban and rural living spaces, but also actively shape them. The current area of ​​tension becomes particularly clear in the cities: On the one hand, we are dealing with increasing shipment volumes, more delivery traffic and less and less space, ”explains Marco Schlüter, Chief Operations Officer at Hermes Germany.
“At the same time, the voices for more livable space and measures to reduce CO2 are growing. We are aware that, as a parcel service provider, we make an important contribution to people’s quality of life. This is precisely why we are using the enormous development potential that is opening up here to develop new, sustainable solutions for the parcel and city logistics of tomorrow. ”

Parcel service increases the quality of life

Parcel service Hermes
Quality of life and shipping service provider. (Image: Hermes)

As part of the YouGov survey, general factors for the quality of life in the countryside as well as in the (sub) urban areas were queried. Around a sixth (14 percent) of all Germans generally rate the quality of life in their place of residence as excellent. Another 50 percent as very good. The rural population particularly values ​​nature (86 percent) and the safety aspect (77 percent). For city dwellers, the shopping (82 percent) and medical care (79 percent) make their place of residence particularly livable. In the suburbs, nature (74 percent) and shopping opportunities (71 percent) are clear drivers of quality of life.

Shipping service providers such as Hermes also have a significant influence on the quality of life of people in this country: For more than one in two (58 percent), they make a positive contribution to the quality of life at home – in the countryside (62 percent) this opinion is more shared than in the city ( 55 percent).

Without parcel service there is no security of supply

Around two thirds of all respondents (62 percent) see the greatest contribution in the provision of benefits. Especially during the corona pandemic, parcel services have proven to be essential for a secure supply of the population proven. Even during lockdown times, consistent and fast performance could be relied on. With regard to the accessibility and quality of shipping services, the verdict in the cities (77 percent) and suburbs (73 percent), where the distances are generally shorter, is better (“good” to “excellent”) than in the countryside (59 Percent). The Hermes ParcelShop network also has a significantly higher density in cities than in rural areas: the average distance to the nearest ParcelShop in city centers is around 0.9 km, in urban areas around 1.6 km. In the countryside, however, it is about 4 km.

Flexible decision between online and offline shopping

The world we live in has changed significantly over the past few years, along with purchasing behavior. For 68 percent of Germans, online shopping has become an integral part of everyday life. However, for nine out of ten respondents (86 percent), the flexible choice between online and brick-and-mortar stores is an aspect of modern life so that they can choose one or the other form of shopping as required. In this view, (sub) townspeople do not differ from the rural population.

However, online retailing for rural residents tends to solve practical problems: 80 percent state that some products are not available near home, and one in five buys drugstore products more than ten kilometers away from home. Overall, the affinity for online and offline purchases is (still) strongly linked to product categories: groceries are almost exclusively bought offline (90 percent), and there is still a strong preference for buying in local shops when it comes to drugstore products (74 percent). When it comes to clothing and shoes, on the other hand, online and offline channels are balanced according to the YouGov survey (32 percent vs. 36 percent). When it comes to electronic devices, there is a slight preference for online purchases (37 percent).

Future fields for parcel service providers: sustainability and individual services

Parcel service Hermes
Future fields for parcel service providers. (Image: Hermes)

Even if the contribution made by parcel service providers is already rated positively by well over half of those surveyed, there is still room for improvement. Looking to the future, consumers believe that individual delivery options (56 percent), the taking of returns (51 percent) and CO2-neutral delivery (50 percent) will become increasingly important for shipping service providers.

Above all, they hope that a more individual selection of delivery options will make a positive contribution to their personal quality of life (68 percent). 61 percent name the direct taking of returns for parcel delivery and 58 percent mention digital customer services. Consumers in the city and suburbs (52 percent each) would also benefit if shipping service providers were (more) involved in a city that is worth living in (country: 42 percent). Over half of the city’s residents (54 percent) also welcome the expansion of parcel shops and packing stations. For people in rural areas (50 percent), on the other hand, personal contact with the delivery person makes a major contribution to the quality of life.

“The results of the study once again confirm that we are doing what we are doing. We are already pushing ahead with a number of measures to be climate-neutral by 2030. A Goal that we have set for ourselves within the Otto Group to have. This includes the emission-free Delivery by e-van and Cargo bike as well as the construction of resource-saving logistics locations. Furthermore we are expanding our ParcelShop network and will make digital customer communication much more precise. To do this, we are expanding our digital features so that receiving parcels can be integrated even more seamlessly into everyday life, ”explains Marco Schlüter. (sg)

Also read: Parcel stations: ParcelLock is expanding its network in the Hamburg metropolitan region