E-commerce is one of the biggest market in 2020. So everyone wants to start an online business. After Covid-19 disaster just online businesses can made it and actually e-commerce websites grew most in 2020. So, if you want to start e-commerce, or searching ways how to start to sell online this article is for you. We want to introduce the best and the easiest e-commerce platform, Shopify to you.
What is Shopify?
Shopify is a paid e-commerce store software where you can set up your own e-commerce store without software and programming knowledge, receive payments and sell your products on the internet. With over 600,000 customers worldwide, Shopify’s revenue for 2017 is $ 580 million. By using Shopfiy, you can prepare your e-commerce store and offer your products for sale immediately through a single main control center, with minimal effort, even though you do not have programming knowledge.
Canada-based Shopify has a very interesting foundation story. In 2004, a group of skier friends, Tobias Lütke, Daniel Weinand and Scott Lake look for an easy way to sell their Snowboard equipment online. When all the systems they come across do not satisfy themselves, they use their triple, open source Ruby on Rails to set up their own online store, Snowdevil. A few months later, when they realized that there are millions of users from all over the world who need e-commerce software like themselves, they lay the foundations of the software company called Shopify, which has not been forgotten for years and has become one of the leading software in the e-commerce industry.
When you want to set up your own e-commerce store today, if you do not have software knowledge, there are a number of quality software packages that you can prefer. Shopify is one of the most advanced e-commerce software, which stands out as one of these and over 70 payment systems reach the user internally. Due to its structure, the cloud-based service, Shopify store owners can set up a fully functional e-commerce store without having to deal with any technical needs such as Hosting and server installation.
You can sell almost any product and service you can think of by setting up your Shopify store. Moreover, there is no requirement for your products or services to be physical. A software company may well offer its customers a software package or logo design service as a service using Shopify. There are many reasons why Shopify has a huge audience of over 600,000 users. Its ease of use, the ability to set up and manage e-commerce stores without the need for technical details, integrated payment systems (virtual POS), SEO-based system, product review module and MailChimp are just a few of them.
What are the advantages of Shopify?
Shopify is a cloud-based service and is therefore available from all internet browsers and devices.
It allows store owners to create their own e-commerce stores with minimum effort and without technical knowledge.
It has many of the digital marketing tools by default, and with the help of its modules, they help store owners customize their products as they want.
Due to its widespread user base, many developers develop additional software, interfaces and themes specific to Shopify users.
It is based on the language of Liquid. Therefore, shop owners who learn HTML, CSS and JS languages can use all their needs effectively enough to provide them.
There is 3rd party software support that helps to bring the desired features to the system later.
Shopify has removed all the hosting problem from the customer and passed it to its own structure. For this reason, users do not need to learn about hosting and server solutions and receive training to manage the server.
There are over half a million store users who can help each other.
What are the Shopify Prices?
Offering all the features that an e-commerce store should have, software, cloud hosting service, SSL certificate and more, Shopify charges its users through its monthly subscription model. With Basic Shopify ($ 29), Shopify ($79) and Advanced Shopify ($ 299) packages, Shopify offers stores of all sizes to open their doors for online trading. Except for the monthly subscription fee, every online trade you make while using Shopify requires a commission payment of 2.4 to 2.9 percent and a fixed transaction fee for users who use online payments and make direct purchases (money order or door to door payment).
Apart from the above classic packages, there is another package called ShopifyPlus for e-commerce stores that have very high trade volume on a monthly basis. There is also a service called Shopify Lite as an e-commerce solution for those who will only sell on social media.
Considering this, the company has a 14-day free use package that you can use Shopify for testing purposes. If you want to explore the system with a free usage package, after reaching this page, you can create your account by entering your e-mail address and pressing the “Get Started” button.
If you want to take a look at which suite of Shopify is suitable for your e-commerce store and examine all service packages, external and internal costs in detail, you can switch to the official page where you can review Shopify prices.
What programming language does Shopify use?
Shopify is an open source software based on Liquid, a Ruby-based template language. After purchasing your Shopify service and completing your setup, you can shape your store as you wish using this template language. You can also learn how to customize your service with the Liquid exercises posted on Shopify’s blog.
Which products can be sold with Shopify?
With Shopify, you can sell almost any legal product. This includes digital products, software, videos, audio files, courses and services. There are some minor restrictions when you use Shopify’s online payment system. According to this; if you are going to use Shopify’s online payment system:
Drugs and narcotic or containing products
Chemicals that affect the mind and mind
Tickets for games of chance such as gambling or lotto
Types of alcohol
Adult content and services
How to use Shopify?
As we mentioned earlier, Shopify users can sign up for a 14-day free trial to try the system. By trying this free version, you can get answers to many questions such as how to use Shopify and how to set up Shopify, then you can configure your own e-commerce store by purchasing a Shopify plan that suits your store.
1- Signup to Shopify
Visit Shopify.com and immediately take the first step to create your membership by typing your e-mail address and clicking the “Get Started” button. Make a careful choice as the name you give when creating your Shopify store will be used as the name of your store. Make sure that a Shopify store with the same name has not been opened before.
When you complete this step, a few more information will be requested, such as name, address information, country and contact number. At the same time, you will be asked to choose whether you have products to sell on this page and what type of products you intend to sell. You can give the answers according to your own personal decisions.
2- Shopify store setup
Once registered, you will be directed directly to your store manager screen. You can now start customizing the look of your store, installing products, and making your payment and shipping settings.
3- Choose a theme and template
Shopify has its own official theme store that offers all users the service openly. When you use these themes, you are guaranteed to get full support from the designers. So you can be sure that the store is in good hands. All themes offered by Shopify come with an extensive list of changes that you can make without even having to touch a single line of code. Premium themes come with more modifications, but that doesn’t mean you can’t create a great e-commerce store using one of these free themes. If you want to make radical changes on a Shopify theme, you can access almost all design changes by accessing the HTML and CSS source.
4- Edit Shopify settings
Most Shopify themes allow you to make simple changes that can drastically change the look of your store. Thus, you can be sure that your store will not look like another clone of thousands of websites.
Select “Themes” from the left side navigation menu of your Admin screen. From this page you can see your active theme in the top box. You can customize your theme as you wish using the simple settings and functions here. If you wish, you can also edit the HTML and CSS source of your site from the “Edit HTML / CSS” menu. The main changes you can make for your store from this area are:
Upload your logo
Adding a banner or slide screen to the homepage
Add featured products to product pages functionally
Determine how many products will be listed in each line of the collection page
Color chart of your theme
Font settings of your theme
5- Adding your products to your Shopify store
Select “Products / Products” from the left bar. Then you will see a blue “Add product” button appear in the upper right corner of the page. When this page opens, you will see a product add page to add as much detail about your products as needed. Especially do not bypass the fields that will help you in terms of SEO such as name, description and URL. Add as much detail about the variables as possible to inform customers about your items.
This product page is also the screen you will use to upload product images. Once the pictures are uploaded, you can rearrange them and change their order. Product images can determine the fate of a sale, make sure you show your products in the best way and highlight the unique features of the product in close-ups. To keep your store looking tidy, take care to keep all images the same size. When you fill in all the necessary fields to add products, always remember to click the “Save product” button in the upper and lower right corners.
6- Get your store ready for online selling
To make sure that your store is running short, don’t forget to take a look at each menu from the control panel and make other related simple adjustments. You should determine the online payment systems you will use, research about these systems and get Virtual POS service to shop with credit or debit cards or using Paypal from your store.
Now everything is ready in your Shopify store to sell online. It’s that easy to start an e-commerce business.