Intelligent supply chain management for online retail – eCommerce Magazin


Customers expect a smooth shopping experience from e-commerce – from the ordering process to the delivery of goods. That requires good supply chain management the dealer. But the competition is fierce: The large selection of products and the abundance of providers make online trading one competitive business. Customers choose the shop that offers them the best shopping experience.

Shipping is what counts

This includes not only a clear website, the best price and a simple ordering process, but above all good delivery conditions. The shipping process is critical. Because on-time delivery is just as important for a positive customer experience as all the steps before. Customers expect their Shopping at record speed arrive at your place, preferably without shipping costs. In order to remain competitive, online shop operators have to continually revise their offerings, but not neglect warehousing and logistics.

Proactive supply chain management

Shop owners are used to preparing for recurring increases in demand, for example during the Christmas business or during the seasonal sales. They adjust their capacities accordingly. But also for short-term increase in demandn you have to be prepared and align your logistics accordingly at an early stage. Proactive supply chain management is essential here. This requires a transparent supply chain in which processes are designed to be correspondingly agile. It is no longer enough to just estimate delivery dates.

It is important to know whether there are any disruptions in the delivery process and how they can best be resolved. These include, for example, traffic jams and delays in border controls, changed weather conditions, political unrest or delays in loading and unloading goods. In order to meet the requirements of e-commerce logistics, agility and intelligent technologies are essential. Only then are real-time insights into the entire supply chain and opportunities for improvement possible.

In order to optimize supply chain management, data must be available. They offer transparency and end-to-end visibility of all processes. By collecting and analyzing the data of every delivery process with the help of artificial intelligence, machine learning and algorithms, processes can be automated and procedures adjusted. Such modern solutions have to replace traditional tools sooner or later in order to optimize not only the supply chain, but also the customer experience in the long term.

Also read: Online trade: using new trends and opportunities effectively

Supply chain management

About the author: Nikolay Pargov has been Director of Operations, Europe Transportation at Europe Transportation since 2016 CH Robinson.
(Image: CH Robinson)