Marketing

Kaufland launches online marketplace with give-away event on Twitch – eCommerce Magazin

Trymacs, Chefstrobel, Rewinside and Rumathra, which are currently among the streaming giants with the greatest reach, celebrated the big live opening of Kaufland’s new online marketplace. The location was a Kaufland branch, which was designed in the look of a marketplace warehouse. During the five-hour show, prizes worth a total of 40,000 euros were raffled, with highlights including 30 “Pokémon First Edition Booster Packs”. Around 50,000 people registered in advance for the competition on the online marketplace.

Kaufland online marketplace
During the show, prizes with a total value of 40,000 euros were raffled, as a highlight 30 “Pokémon First Edition Booster Packs”. (Photo: Departd)

New online marketplace offers 25 million articles in over 5,000 product categories

The previous online marketplace real.de has been open since mid-April kaufland.de integrated. With over 25 million articles in more than 5,000 product categories, it is one of the largest German online marketplaces. In order to inspire the customers of the stationary trade for the offers of the online marketplace, Kaufland is starting a large marketing campaign. It all started with the big live opening on Twitch. The event could also be seen on Kaufland’s YouTube and Facebook channels. The whole show and its highlights are available online at Youtube.

Kaufland
Various games were also part of the live event. (Photo: Departd)

Streamer Trymacs and Chefstrobel on Twitch

Trymacs, one of the biggest streamers on Twitch with 2.4 million followers and more than 40,000 subscribers, opens its channel for this. Co-moderator Chefstrobel is also a well-known figure on Twitch with almost 500,000 followers. Trymacs belongs to the absolute top league on Twitch. He is known, among other things, for opening rare Pokémon trading card sets as a live stream, which is currently finding numerous followers worldwide. When opening a German “Pokémon 1st Edition Base Set from 1999” worth 40,000 euros, Trymacs and streamer colleague PapaPlatte set a new Twitch viewer record with over 356,000 simultaneous viewers. (sg)

Kaufland
Games like “Mario Kart – Kaufland Circuit” were also part of the event. (Photo: Departd)

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