Tech

LG no longer builds smartphones, but sells iPhones

iPhones from the “LG Best Shop”? In South Korea this will be the trend in the future. Like the local business paper Herald Economic Daily reports, the electronics company’s retail division has agreed with Apple to sell smartphones from the US manufacturer in over 400 stores in the future. In addition to the iPhone, there will also be iPads and Apple Watch devices at LG from August. What isn’t on offer, however, are desktop Macs and MacBooks.

The reason is simple: LG has officially withdrawn from the smartphone business, and the group no longer seems to want to get involved in the smartwatch and tablet sector. In the case of PCs, however, the company is still involved. It is interesting to see that a former direct competitor is now selling Apple’s iPhone; however, LG and Apple have been partners for years in other areas, such as the delivery of displays for certain devices.

For Apple, the start of sales in the 400 LG stores means an important expansion of sales. The group currently has two stores in a country of 50 million people. IPhone sales are therefore either online or via mobile network partners. Apple is said to have a market share of around 22 percent with the iPhone in the country; Samsung controls almost 70 percent of the smartphone business in its home country. LG wants to have completely ended its smartphone adventure at the end of the month, and sales are currently in progress.


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In the meantime it was said that the LG stores are planning to set up special Apple corners in which Apple-paid employees will also work. Such “shop-in-shop” models are known from German electronics stores. Alternatively, the existing employees could sell Apple products. How the partners ultimately remained is unclear; you will see this in a few weeks. Apple could probably have sold MacBooks too; however, LG fears its here own devices of the brand Gram To compete.


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