Marketing

New release transforms the in-store app into a mobile checkout – eCommerce Magazin

The advantage of the in-store app from Roqqio, provider of omnichannel solutions: If the customer wants an item in a different color or size, the item can be selected via the app and checked for availability. If the goods are available in the store, the employee adds them directly to the digital shopping cart in the app. Otherwise he can have the product delivered from another branch. These new functions improve customer service.

Any reservations made in advance by the customer from the online shop are also stored in the digital shopping cart. He now has the option of paying for the products together with the goods discovered in the store. The purchase is made cashless using the mobile card reader. The customer then receives the receipt either by email or conventionally in the form of a physical receipt, which is printed out wirelessly via the receipt printer.

Customer advice: record sales online in advance

As of the new release, the new function of document parking is also integrated as standard. Via the Roqqio Instore App, sales can be recorded online in advance in the shopping cart and forwarded to the stationary checkout in the branch, where payment is ultimately made. This ensures significant time savings in the checkout process and reduces queues. Because the desired items have already been scanned and prepared for payment in the customer’s shopping cart when the customer goes to the checkout.

Customer service is also improved thanks to a new feature of the app that comes with the release: Employees can not only call up their own website from the application, but also other websites with additional product information, such as the manufacturer’s website. A link to this information is automatically created on the basis of the article master data.

customer advisory
The seller can access other web-based applications via the Roqqio Instore App. (Roqqio)

Instore app offers direct access to the CRM system

The seller also has access to other web-based applications via the Roqqio Instore App. This includes, for example, customer relationship management, with which he can gain insight into additional customer information. The function enables individual, convincing customer advice based on the information on the personal preferences of the respective customer.

The Roqqio Instore App, which is already in use at some branches, supports various tasks in the shops. These range from incoming goods to supplier returns and price changes to inventory or online reservations with Click & Collect and Click & Reserve. It is available for Android, iOS and Windows.

Roqqio offers software solutions and concepts for implementing the customer journey in omnichannel retail. The portfolio includes systems for goods control, POS and (self) checkout as well as the enterprise SaaS application Roqqio Commerce Cloud. This enables the management of different sales channels and controls complex back-end processes, including order management, payment and logistics. The combination of these stationary and online technologies enables a seamless omnichannel experience.

Also read: Stationary retail: These technologies attract customers back to the shops