Marketing

New tool helps with the selection – eCommerce Magazin

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Many years of experience and many conversations with customers have shown Sellmore that the first search for information on the Internet is often tedious. Valid information on solutions such as CRM software is often only offered against personal data. Michael Noack, Managing Director of Sellmore, explains: “Online offers often aim to access data and then sell it to the highest bidder. That is not an option for us and of course we do not sell any data. ”The basis for the Assistance with the selection are over 400 customer decisions that Sellmore has accompanied. “Since the data set is too small for real AI, we linked a decision matrix with our experience,” reports Noack.

CRM software: consider important factors when choosing

Above all, the right CRM software should improve the quality and efficiency of customer contact. How this is optimally implemented depends on several factors: From the type of customer (B2B or B2C) to the number of users of the CRM system to the degree of automation and connection to existing systems. Sellmore’s specialists offer a wide range of in-house solutions and can therefore advise you completely independently. This knowledge forms the basis for the “CRM Navigator” tool that has been developed and which supports software selection. Anyone interested can use it free of charge and, if necessary, request individual advice based on the result.

Sellmore CRM software
The CRM Navigator supports you in choosing the right CRM software. (Image: Sellmore)

Major CRM solution providers are covered

The software offers are extremely varied, because the starting position and objectives of the users vary greatly. The following market-leading software providers for CRM systems are included in the selection:

  • Salesforce: The world’s leading CRM software from Salesforce offers a platform in the cloud that is used by more than 150,000 companies of various industries and sizes.
  • Zoho: With this cloud-based CRM solution, the user receives an optimized, user-friendly interface to map individual processes quickly and easily. And all this at an attractive price-performance ratio.
  • CAS genesisWorld: The xRM and CRM solution for medium-sized companies allows the user to optimize customer management extremely quickly with a mature and expandable system.
  • SAP: The world market leader for business software offers the cloud-based CRM software as part of the C / 4HANA suite. It can be expanded for service, marketing and commerce.
  • Sage CRM: The CRM solution, which is available on-premises and for the private cloud, is characterized by its great adaptability and many interfaces to various ERP and business systems. Advantages result in particular from a deep integration with the ERP system from Sage.
  • SmartWe: This German app-based CRM software from the cloud provides all central functions for customer relationship management and internal processes.

Detailed and free evaluation via CRM Navigator

The user receives the evaluation of the individual suggestions for CRM software immediately. “We operate a cloud service that uses the technological basis of our SIS middleware to generate a PDF from variable data and then to send it. We also make this technology available to customers, ”explains Michael Noack.

The personal, 8-page analysis not only contains a software recommendation, but also guides the user step by step through the aspects relevant to the initial decision-making aid and explains how, for example, the merchandise management system can be connected. “The CRM Navigator is a great way to quickly get an overview and a personal analysis”, Noack is convinced and is pleased about the positive response to the tool he developed himself.

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