Marketing

Planning transport logistics with foresight – mastering challenges – eCommerce magazine

Online retailers who are now preparing for the extended lockdown should not do so without their potential service providers in transport logistics. The best thing to do is to discuss the expected utilization by the end of the year so that resources and capacities can be planned together. This makes it possible, among other things, to assess whether further service providers are necessary to better plan peaks in certain calendar weeks. Careful planning also avoids unnecessary traffic jams and waiting times at the loading ramps.

Partner in transport logistics: Post your tender now

Even if the tender management to find the right partner for transport logistics is time-consuming, companies should seek reliable partners as soon as possible. This is the only way to contractually secure transport capacities for foreseeable orders at an early stage. It is best to carry out transport tenders in good time. Orders that are not part of the tenders can be placed on the spot market at short notice.

This is especially important in the high season. Online retailers should be familiar with the freight and vehicle space exchanges that best suit their needs. Instruments such as the Timocom transport barometer can be used for an up-to-date overview of the freight volume in Europe and as a basis for negotiations.

Pre-produce goods and store them temporarily

For both dealers and suppliers, the following applies: Goods and products that are not perishable are best produced in stock or ordered and kept ready. Renting interim storage facilities close to the customer can be useful in order to shorten transport routes and response times. Especially since flexibility and availability are becoming more and more important in the market, this is a profitable strategy.

In e-commerce, fast availability and short delivery times are decisive purchase criteria. The same applies to additional features, such as tracking tools for shipment tracking. You reduce the need for exchanges, save valuable time and create trust by sharing the position data of the shipments with customers. In this way, you know where your shipment is and when it will be delivered. Tools for route and cost calculation also provide clients and transporters with a basis for calculating distances. This allows travel and incidental travel costs to be calculated and transport costs to be determined.

Systems and interfaces

In order to save valuable time and to speed up transport orders, it is advisable to network systems. For example, manual booking processes can be simplified and data from various systems can be transferred with one click. This not only avoids the media break between different digital systems, but also avoidable errors in data transmission.

Also read: Agility is required – also in warehouse logistics

Transport logistics

About the author: The business graduate Gunnar Gburek has been company spokesman and Head of Business Affairs at since the end of 2016 Timocom.