Plista: New executives support growth strategy

Double reinforcement for further growth: With Jet Patel and Anika Bornschein, plista, provider of digital marketing solutions in the publisher environment and native advertising, has filled two new management positions. The aim is to further expand the market position of its innovative self-service platform. As the new Vice President of Growth, marketing expert Jet Patel is responsible for new customer business. He is also responsible for the strategic expansion of plista with a focus on the self-service platform. In this newly created position, one of his tasks is to offer agencies and companies optimal solutions for their performance and branding campaigns. With the self-service platform, plista customers have full control over their ads. This means they can optimize their online ads themselves and maximize their reach on relevant publisher sites.

plista’s self-service platform offers control over ads

Jet Patel is supported by Anika Bornschein. As the new Head of Growth Marketing, she will lead the Marketing and Account Management team. The focus of her work will be the linking of these two areas as well as process optimization through further marketing and sales automation. The aim is to generate further growth for the self-service platform.

“Marketers often get lost in complex processes and tools that are difficult to use. This eats up valuable time, is at the expense of the content and can affect the success of the campaign. For around two years we have been setting the decisive counterpoint with our performance-driven self-service platform. More and more advertisers are already using this to keep an eye on all important KPIs at all times,” explains Michel Gagnon, Global Managing Director of plista. “We now want to build on these successes. And so continue to drive the growth of the self-service platform in line with our new mission Making digital advertising easy and accessible to everyone. With Jet Patel and Anika Bornschein, we are well positioned for this.”

Self-service platform with integrated AI technology

With the help of Self-Service Platform from plista, advertising customers are able to book their own campaign in five steps and implement it directly. The integrated AI technology and the programmatic approach of plista offer them both comprehensive and granular targeting options. It doesn’t matter whether companies or agencies want to generate leads, increase traffic or user activity – intelligent targeting options make it possible on all advertising media. After all, they can see how successfully their campaigns are running directly in the dashboard: Here they can regularly monitor the results and adjust their campaign reports.

Experts in digital advertising and marketing

A seasoned marketing professional, Jet Patel has over 15 years of experience in the digital advertising industry. Before moving to plista, the 43-year-old was responsible for international partnerships and the development of the growth channel of the QR code generator Egoditor and the e-learning platform Babbel.

Before being appointed Head of Growth Marketing, Anika Bornschein worked as Teamlead Marketing & Communications at plista. The 34-year-old already gained extensive online marketing and customer experience as Head of Online Marketing & Business Development at Stellenpakete.de. And as Client Success Manager in online marketing at Searchmetrics. The graduate economist and business scientist previously held various positions in the areas of marketing and business development. Among others, she worked at Hewlett Packard and Deutsche Telekom.

plista is one Platform for data-driven native advertising in premium editorial environments and offers advertisers and publishers direct access to a broad portfolio of native solutions. Thanks to the proprietary real-time recommendation technology, plista is able to deliver content and advertising tailored to the individual interests of the individual user – across all channels and end devices. (sg)

Also read: Programmatic Advertising: Marketing in virtual worlds