Marketing

Project awarded by Retresco and MediaMarktSaturn – eCommerce magazine

The use of the AI-based automation solution from Retresco was recognized at the EHI Innovation Days, powered by EuroCIS. With the solution, MediaMarktSaturn has so far been able to produce more than 500,000 product descriptions for the MediaMarkt and Saturn online shops create automatically in Germany. As part of the presentation of the retail technology awards europe (reta) 2021, the EHI Retail Institute Retresco as Top Supplier Retail in the category Best Enterprise Solution while MediaMarktSaturn received the renowned reta award in the new category Best AI and Robotics Application received. The international jury was impressed by the use of the automatic text generation software from Retresco, which enables MediaMarktSaturn for the scalable and automated creation of several hundred thousand product descriptions in the highest quality and in the shortest possible time.

Automated creation of product descriptions with SaaS solution

The intelligent software-as-a-service solution for Natural Language Generation (NLG) from Retresco automatically creates texts from technical product attributes. The MediaMarkt and Saturn online shops have more than 350,000 products. Several thousand products are re-listed every week, although a major challenge is that not every manufacturer provides detailed product descriptions for their products. By using the Automation solution from Retresco MediaMarktSaturn has already created more than 500,000 unique product descriptions in around 400 product categories, which the retailer makes available in its online shops on the respective product pages.

The solution fundamentally optimizes content processes at MediaMarktSaturn. The scalable creation of product descriptions is now efficiently controlled by a small team of experts from MediaMarktSaturn on the basis of the automation solution from Retresco. In this way, the company orchestrates the entire content process itself – from strategic control to the operational design and display of the content.

Innovative technologies are becoming more and more important for retail

“The dynamics of digitization, increasing competitive pressure and growing customer requirements pose major challenges for retail companies. The use of innovative technologies such as automatic text generation, which increase operational efficiency and enable competitive and future-oriented business, is all the more relevant. MediaMarktSaturn is innovating with the use of the automation solution from Retresco and is assuming a pioneering role, ”explains Johannes Sommer, CEO of Retresco.

Product descriptions EHI Retail Institute
MediaMarktSaturn was awarded the reta award 2021 in the new category Best AI and Robotics Application. (Image: EHI Retail Institute)

Christian Brandl, Head of Master Data & Content Management at MediaMarktSaturn, adds: “The use of AI and machine learning enables us to establish scalable processes and continuously improve our customers’ customer journeys. The NLG solution from Retresco allows us to efficiently label our product ranges, ensures that the descriptions are always up-to-date and ultimately contributes to a more consistent customer experience at our digital touchpoints EHI Retail Institute, a research institute for retail based in Cologne, has awarded companies with the best ideas for future-oriented technologies in retail for the 14th time in a row. (sg)

Also read: Promotional product descriptions: 3 tips for your webshop