Pros & Cons: Does Apple lack the courage?


Leo Becker thinks that Apple would be more design innovation to face.

Apple is in the fast lane with its in-house chips and sensors: iPhones, iPads and Macs are marching straight into the future, from the A14 and M1 to lidar sensors and ultra-broadband chips.

The hardware design, which got stuck in the past, is all the more striking in contrast: the external appearance of the M1 MacBooks hardly differs from their predecessors, which are over ten years old. iPhone self-evident features such as Face ID, cellular support and touchscreen remain non-existent on the Mac, not to mention the new form factors.

If the rumor mill is correct, the upcoming MacBook Pro will bring back interfaces such as HDMI, SD card slot and MagSafe. I’m happy as a user, but it’s not exactly a daring step forward.

While the first iMac with its colored plastic case turned an entire industry upside down, the 2021 new edition remains conservative even with the choice of colors – Apple’s rainbow logo sends its regards. The new 24 “iMac is now as thin as the first iPhone, but the basic shape has not changed in 17 years. Even obvious improvements such as a height-adjustable foot are looked for in vain. What a difference to the years 1998 to 2004, in which the iMac changed its shape three times – each time in a spectacular way.

I would like to have this courage to radical redesigns back, not only for the Mac, but for all devices from the iPhone to the Apple Watch, which still looks like 2015. Apple will be with completely new product categories – be it AR glasses or cars have to prove in the next few years that it really works without Steve Jobs and Jony Ive. (lbe)

Ben swan thinks that Apple has not lost its inventive spirit even under Tim Cook.

I admit: When Steve Jobs passed away in October 2011 and Jony Ive left Apple in 2019, I was afraid for the company.

Would Apple continue to step boldly into the future, always sticking to its course and making decisions in the interests of the user? That’s why we were Apple customers after all – because the company simply did a lot better than others.

The products of 2020 show that Apple continues to surf a courageous wave of innovation. The group has once again changed platforms on the Mac – and with a radicalism and breadth that only Apple can do. Intel chips that run hot have not been working in the computers for six months. Thanks to its own ARM technology, Apple Silicon accelerates the hardware to unprecedented heights. And you can use iOS and iPadOS apps on Macs.

More from Mac & i

More from Mac & i

Sure: iPhones have become a bit boring now, real hardware changes can only be expected with foldable or rollable displays in a few years. In contrast to Samsung & Co, Apple doesn’t let customers mature new components. But at the same time, the development of groundbreaking augmented reality technology continues, which will lead to completely new digital experiences. The Apple Car is making slow but steady progress. At the same time, Apple is building its own worldwide mini-Internet with the AirTags, which relies on the use of existing devices and is scare the competition.

Of course, a lot could go faster. But Apple was never about just being first, it was about getting it right. This is exactly what requires courage: markets that longingly hope for the “next big thing” keep waiting a little longer. (bsc)

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