Record sales in 2021 and increased expansion in Germany


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February 21, 2022 – Category: Trade

CoolblueSource: Coolblue

Coolblue, the largest online electronics retailer in the Netherlands and Belgium, achieved record sales of 2.3 billion euros in 2021 and has grown strongly in Germany. Coolblue’s goal is to achieve sales of one billion euros in Germany by 2025.

Coolblue, the largest online electronics retailer in the Netherlands and Belgium, achieved record sales of 2.3 billion euros in Germany, the Netherlands and Belgium in 2021. That’s EUR 348 million more than in 2020. Coolblue also reported adjusted EBITDA for 2021 of EUR 91 million. The company attributes this result primarily to the high level of customer satisfaction. The Net Promoter Score is 67.

Coolblue: Strong growth in Germany

Since the successful start in Germany, Coolblue has wanted to satisfy customers with customer service, fast delivery, installation and personal product advice. The expansion of the e-commerce company to Germany began in 2020 with CoolblueDelivers, our own delivery and assembly service for large household appliances and televisions. Later, CoolblueRadelt, an own delivery service by bicycle, was added. In the past year, the e-commerce company has grown significantly in Germany and has further expanded its own delivery and assembly network in North Rhine-Westphalia. In addition, the first German – and largest – store was opened in downtown Düsseldorf.

Positive outlook for business development in 2022

Pieter Zwart, CEO of Coolblue, is confident: “2022 will be the best year ever for our company. We will continue to grow and expand our bike and delivery network. We open new stationary stores in the Netherlands, Belgium and our second store in Germany, in Essen. We will also continue to invest in the future in our warehouse. With intelligent packaging machines that not only make more customers happy, but also significantly reduce our carbon footprint. In Germany we will continue to grow and would like to achieve sales of one billion euros in 2025. In short: 2021 was good, but 2022 will be even better. And I would like to thank our customers and all 7,200 employees for that. Thanks very much!”

The managing directors of Coolblue: Pieter Zwart and Daphne Smit. (Image: Coolblue)

Coolblue plans second store in Essen

This year, Coolblue will continue to expand its branch network and will open its second stationary store in Germany in Essen. In the city center store, customers can experience over 1,000 electronic products. In addition, they have the opportunity to get advice from product specialists, pick up their online orders and make use of the after-sales service. Coolblue is looking for 35 new employees for the store who will make customers happy and advise them personally. The Ecommerce Business is looking for floor managers, store employees, team leaders and hosts.

Coolblue facts and figures:

  • NPS: 67 in 2021
  • Turnover: 2.3 billion euros in 2020
  • More than 7,200 Coolbluer in Germany, the Netherlands and Belgium
  • Coolblue-Store Essen is scheduled to open in the third quarter of 2022, with an area of ​​1,400 sqm
The most important facts about the e-commerce company at a glance.

Also read: New service for next-day delivery opens its largest store in Germany

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