Saint and Sofia relies on Omnipack – eCommerce Magazin for delivery excellence


Online retail is booming as a result of the corona pandemic and the high demand is forcing providers to optimize their fulfillment. This affects the processes from receipt of order to delivery to the customer. For Saint and Sofia, a provider of exclusive and affordable women’s fashion with a focus on e-commerce, this means more than just delivering quickly. The London-based company specializes in combining fashionable designs with sustainable production. Transport is also designed to be as sustainable as possible. The fashion house chose Omnipack as its partner for fulfillment for the German business. The experts for cross-border delivery have been taking over the Pick-and-Pack Outbound Fulfillment Service as well as that Returns management for Saint and Sofia.

Focus on sustainability and fair production conditions

With the approach of placing fashion items under the paradigm of sustainability and fair production conditions, Saint and Sofia has hit the nerve of trend-conscious buyers since it was founded in 2020. The company is continuously looking for fabrics that are more environmentally friendly: organic cotton for cotton products, Lenzing, Tencel and viscose for handmade fibers. When it comes to synthetic fibers, as many recycled fabrics as possible are used.

The whole thing, if possible, in the regions where the clothes are also sold and worn. After Brexit at the beginning of 2021, the company wanted to position itself optimally in fulfillment on the German market. With Omnipack it found a partner who lives up to the claim to take responsibility over the entire value creation cycle.

Fulfillment: Sustainable management as a core element of the DNA

“We try to reduce our carbon footprint as much as possible – not only in production, but also in the transport of the garments,” explains Dessislava Bell, founder and co-CEO of Saint and Sofia. “With Omnipack we have found a fulfillment partner who can do this in full. He also has the necessary expertise in cross-border delivery to master the challenges of Brexit and the corona pandemic. ”

The German market, the largest in Europe, is currently attracting attention to the growth strategy of Saint and Sofia, which opened a local store in March 2021. The company also offers next-day delivery to German customers. “Our focus was on bringing joy to every order. We are happy to have found Omnipack as a fulfillment partner. They understand how important the delivery experience is for our customers, ”says Bell.

Fulfillment: Excellent goods logistics from a single source

Omnipack takes over the complete pick-and-pack outbound fulfillment service as well as the demanding workflow for returns for Saint and Sofia. The fulfillment provider will properly review and process all items within a certain timeframe.

“With our extensive experience in full-stack fulfillment, we support customers in providing end consumers with an online shopping experience that is as seamless, pleasant, fast and worthwhile as possible,” comments Tomek Kasperski, Managing Director of Omnipack. “As a service provider who shares the same values ​​in terms of environmental awareness and customer focus, we take on the exciting task of contributing to the expansion of Saint and Sofia’s business volume in Germany and other continental European countries.”

Saint and Sofia: Supplier of fair and sustainable fashion

Saint and Sofia based in London (England) stands for the design of fair and sustainable fashion. Since it was founded in January 2020, the central warehouses in the USA, Great Britain and Europe have been expanded with over 500,000 customers. The founders, Malcolm and Dessislava Bell, won the National Business Award in 2012 for their e-commerce strategy. They were also nominated for the “Entrepreneur of the Year Award”. In 2019, Malcolm and Dessislava founded Plant – a global tree planting initiative to reduce climate change, with the goal of planting ten million trees in ten years. They also started the Not Plastic initiative, which is dedicated to the use of biodegradable packaging in the e-commerce industry.