Smartphone market: Xiaomi overtakes Apple


The Chinese provider Xiaomi has taken the place of its competitor Huawei, which has been hit by US sanctions, in the global smartphone market. According to calculations by the analysis company Canalys, Xiaomi moved up to second place in the industry in terms of device sales in the second quarter and moved closer to the market leader Samsung.

Xiaomi increased its sales by 83 percent within a year and achieved a market share of 17 percent. Samsung came to 19 percent. Apple with its iPhone followed in third place with 14 percent, as Canalys reported on Friday night. The top 5 are completed by the Chinese providers Oppo and Vivo, each with around ten percent market share.

“Xiaomi is rapidly expanding its international business,” said Ben Stanton of Canalys. The manufacturer has more than quadrupled its sales in Latin America and Xiaomi also recorded significant growth in Europe with an increase of 50 percent. “One of the top priorities for Xiaomi this year is to boost sales of high-end devices such as the Mi 11 Ultra.”

(Image: Canalys)

However, this will not be child’s play: the Chinese competitors Oppo and Vivo have also increased their sales activities in Europe and have attractive devices in their portfolio. “It’s going to be an uphill battle,” said Stanton. “Oppo and Vivo have the same goal and are both willing to invest a lot of money in advertising to build their brands, which Xiaomi has not done so far.”

Until last year, Huawei was the second largest smartphone provider with ambitions for the top position. But after sanctions by the US government, the Chinese company lost access to Western technologies. The loss of Google services for smartphones was particularly painful. Huawei has since sold its subsidiary brand Honor and is also building its own software platform HarmonyOS for smartphones. Huawei is still firmly established in the Chinese market.


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