Market researchers from the International Data Corporation (IDC) expect 1.37 billion smartphones to have found their way over the counter this year. This would exceed the sales volume of 2019 by around one percent. Compared to the pandemic year 2020, however, that would be a significant increase of 7.4 percent.
The largest markets, China, the USA and Western Europe, are still below the level of 2019 in 2021. Growth markets such as India, Japan, the Middle East and Africa are providing more momentum. For the next two years awaits IDC again less global growth, namely 3.4 percent in each case. So far, smartphone manufacturers have mastered the global shortage of chips better than manufacturers of PC hardware.
Premium segment doubled
The average prices for new smartphones are increasing. On the one hand, the premium segment of cell phones, which cost over a thousand US dollars, will more than double this year; on the other hand, the market is increasingly shifting from 4G to more expensive 5G cell phones. IDC expects that no less than 570 million 5G cell phones will be sold in the twelve months, an increase of 123.4 percent compared to 2020. Almost every second new sale takes place in the People’s Republic of China. By the end of 2022, 5G cell phones will already account for 54 percent of all sales worldwide.
5G phones will have cost an average of $ 634 worldwide in 2021. That corresponds almost exactly to the average price of the previous year. For 4G cell phones, IDC found a price drop of almost 30 percent, namely from an average of $ 277 in the previous year to an average of $ 206 in the current year. 3G models are hardly for sale anymore.
According to the annual forecast for 2021, iPhones can gain market share. According to this, 13.8 percent more units of Apple devices will be sold than in 2020. Android devices have increased by 6.2 percent. In total, however, more than five times as many Android devices as iPhones will be sold.