42 percent of the people surveyed for the Statista Global Consumer Survey in Germany are concerned about the amount of personal data that companies collect about them. This includes Google, Amazon, Apple, Facebook and Microsoft – GAFAM for short – as well as looking at the infographic from Statista and Technology Review shows.
Amazon is most likely to be trusted to handle data responsibly, and Facebook does particularly poorly here. Especially with the largest social network in the world and Google, personalized advertising is an essential part of the business model.
When asked about this topic, 44 percent stated that they wanted to disclose as little information about themselves as possible. Only a fifth have no concerns about sharing data in order to receive free premium content. Small programs, so-called cookies, form the basis of personalized advertising. Despite concerns, only seven percent of those surveyed disagree with the cookie settings.