Marketing

Strategic expansion – construction project developer opens up French market – eCommerce magazine

Panattoni, leading construction project developer, is expanding its presence in Europe. After the company has already successfully opened up Germany, Great Britain, the Netherlands, Poland, Spain, Hungary, the Czech Republic and Slovakia, the next step is to expand to France. A dynamic and strategically important market with high end customer demand for investors. In the first half of 2021, projects with French logistics properties with a total area of ​​1.7 million square meters (source: CBRE – France Logistics MarketView Q2 2021) were carried out. “France is a very important market for our customers. With its location in the middle of Western Europe, the country acts as a link to many European markets in which we are already represented. And also to countries in which we still want to expand. An important unique selling point of the country is its highly developed infrastructure consisting of seaports, airports and highways, ”explains Robert Dobrzycki, Chief Executive Officer of Panattoni in Europe.

Construction project developer Panattoni justifies expansion with the strength of the French market

“Our customers are active in many European countries. Regardless of the location, we always want to create optimal working conditions for them by providing high-performance logistics platforms and manufacturing capacities, ”emphasizes Dobrzycki. The expansion can mainly be explained by the strength and potential of the French market. “As in other European countries, the pandemic has had little or no impact on the demand for warehouses. The flexibility of external logistics service providers and retailers as well as new consumer trends – especially the rapid growth of online retail – are the positive signals for us. This is what we need for the establishment of a powerful and experienced team in France, which is now beginning, ”he adds.

Construction project developer
Salvi Cals, Managing Director Panattoni France. Image: Panattoni.

“Panattoni gives me the opportunity to offer our customers and partners a wide range of services”

Panattoni’s French subsidiary is led by Salvi Cals, who has been appointed Managing Director.

“Panattoni gives me the opportunity to offer our customers and partners a wide range of services. Based on Panattoni’s strong global platform, the team in France can act quickly and develop a wide variety of properties of all sizes in regions with possibly limited supply, ”explains Salvi Cals, Panattoni’s Managing Director for France.

Salvi Cals has 15 years of experience in the French industrial and logistics real estate sector. Among other things, he worked for Prologis for over ten years. There he was entrusted with the management of the investment services team in Southern Europe from 2010 to 2014. He was then part of the investment team for the Paris and Le Havre markets until 2020 and was then promoted to Head of Capital Deployment for France. In this role, he managed project developments with an area of ​​330,000 square meters, which also included speculative properties and build-to-suit projects. He was also responsible for taking over logistics properties with over 60,000 square meters in the Parisian metropolitan area. He secured new properties for the company with an area of ​​1 million square meters.

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