Streaming: Twitch expands market share


About two months after switching from the video platform Twitch to the competitor mixer, Tyler "Ninja" Blevins has there over 2.3 million subscribers, Nonetheless, Twitch – which is owned by Amazon – expanded its gaming share market share from 72.2% to 75.6% between July and September 2019, an increase of about 3 percentage points. This has the market research company arsenal found out.

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According to Arsenal, the mixer belonging to Microsoft only increased by 0.2 percentage points to 3.2 percent – despite Ninja. There are two main reasons for this: Firstly, no other very wide-ranging streamer has switched to Mixer.

Second, Ninja specializes in Fortnite, but a few weeks ago, the now-released Classic version of World of Warcraft has become a crowd puller. Classic now creates similar numbers of viewers as Fortnite, but primarily takes place on Twitch. By far the most channels and fans are still League of Legends – which is also primarily streamed via Twitch.

Youtube has been in second place in the gaming stream segment for some time now, with a current market share of 17.6 percent; in the previous quarter, it was 19.5 percent. Likewise lost Facebook Gaming, which, according to Arsenal on a market share of about 3.7 percent (previous quarter: 5.3 percent).

Movement is likely to hit the market in the coming months. It will be interesting to see if the game streaming service Stadia will be able to help YouTube's Youtube, which is also owned by Google, and whether Microsoft will bring fresh growth to its mixer with a new Xbox and new games.

This is also a chance for Ninja: He has started his career with the originally developed by Bungie, now also belonging to Microsoft action game Halo – currently is the next production part Halo Infinite.