Marketing

Thanks to digitization, the way out of the crisis works – eCommerce Magazin

German shops were closed for months. According to the latest figures from the Federal Statistical Office, stationary fashion retail lost three quarters of its sales in January 2021 compared to the same month last year. Overall, the German retail sales 8.7 percent less than in the same month last year achieved. Is digitization (New Retail) the way out of the crisis?

New Retail: How It Works in China

In China, online and offline trade are merging more and more – this is helping many providers through the crisis. The Alibaba platforms are driving this development with technological solutions so that merchants can continue to reach their customers. “New Retail” opens up new possibilities.

One example of success is InTime, a Chinese department store chain that operated very classic department stores before the pandemic. The Miaojie app acts as an all-in-one operating system for InTime and offers tools for order processing, inventory management, payments and shipping, among other things. The app informs customers about products and offers, but also about available parking spaces, for example. Miaojie now has over 20 million paying members in China.

Alibaba helps with technology

Ikea uses 3D showroom technology from Alibaba for a virtual tour of an IKEA furniture store for its customers. Using an augmented reality application, they were able to place products virtually in their own homes and then order them.

The Alibaba subsidiary Freshippo, a grocery chain designed entirely in line with New Retail, adapts to the individual shopping behavior of customers with express delivery, for example: With Daily Fresh, food is delivered in small portion sizes that are suitable for a meal – and soon too Pastries, seafood and dairy products.

Also read: D2C: How a Two-Wheeler Manufacturer Achieved More Success in E-Commerce