TikTok announced that it would not allow any political advertisements within the platform. According to the company statement, TikTok is not suitable for political advertising.
TikTok, a social media platform that is very popular among young people all over the world, said on Friday that it will not allow political advertisements because people enter TikTok to share and watch fun videos and TikTok is not like any other platform.
Blake Chandlee, vice president of global business solutions for TikTok, owned by the Chinese company ByteDance, said in a blog post that users feel uniquely on the TikTok platform, that the application is a fun place to spend time, and that they will not allow political advertising because it is against the spirit of the platform.
Chandlee: 'TikTok is not suitable for political advertising'
Headquartered in Southern California, TikTok allows advertisers to share short-term ads on the platform. In addition to video ads, hashtag ads are quite common on the platform. Chandlee, Herhangi Any paid advertising in the community must meet the standards and content of the platform. Paid political advertisements need to be competitive and biased, but this is not suitable for TikTok “ found in the description.
Online platforms such as Facebook, Twitter and YouTube were used as a propaganda tool in the 2016 US elections and were under pressure to combat misleading political discourses and manipulations. Previously, Facebook had tightened rules on political advertising as part of its efforts to prevent abuse. Especially in recent days, China's tensions with the US and Hong Kong have caused TikTok to change its advertising policy. Last year, TikTok became one of the most popular applications worldwide, reaching 500 million users worldwide. As is known, the platform merged with Musical.ly two years ago.