Apple has apparently landed a veritable hit on its TV + streaming service for the first time. “Greyhound”, an action flick that played on board a US warship during the Second World War and in which Tom Hanks played the leading role, is said to have been accessed as frequently as at the start on July 10 like no other content of the offer ever before – regardless of whether Series episode or film. The Hollywood specialist blog Deadline speaks of the fact that Apple had about as many viewers as at the opening weekend of a blockbuster at the box office in summer.
70 million for the film
Exact access figures are not yet available; whether Apple communicates this is rather unlikely. The company paid a lot of money for the film – a total of $ 70 million is said to have gone to Studio Sony. The budget is said to have been 50 million. “Greyhound” was originally intended to be a normal movie. Due to the corona crisis, the studio decided to look for alternatives in the streaming area.
The “Overlords at Apple”
“Greyhound” star Tom Hanks had recently made fun of Apple and TV + or expressed discomfort due to the picture and sound quality. In an interview, he told the British newspaper GuardianThe change in plan to be released on TV + was “absolutely heartbreaking”. He did not want to make his “overlords at Apple” angry, but there was “a difference in the quality of picture and sound”. Hanks, for whom “Greyhound” is a matter close to the heart, is said to have personally approved the contract with Apple.
Debut for Apple and for Tom Hanks
The fact that the film debuts on TV + and not in the cinema is a big coup for Apple. “Greyhound” was originally supposed to be released in US cinemas in May, the launch date was then postponed to June. It is the first time that a feature film starring Tom Hanks does not start in the cinema and ends up directly in a streaming service.