Marketing

Touch Card for people with visual impairments – eCommerce Magazin

Mastercard expands its commitment to inclusion by introducing a new barrier-free payment card for blind and visually impaired people, the Touch card. There are few effective ways for the visually impaired to quickly determine whether they are holding a credit, debit, or prepaid card, especially with the increasing number of cards with no embossed names and flat designs
Have numbers. Mastercard meets this challenge with a simple but effective innovation.

Security through the right payment card

“The Touch Card will help the 2.2 billion people in the world with visual impairments greater sense of security, inclusion, and independence explains Raja Rajamannar, Chief Marketing and Communications Officer and President Healthcare Business at Mastercard. “For visually impaired people, recognizing their payment card is a real problem. These tangible solution enables consumers to orient the card correctly and to know which payment card they are using. ”

With the new Touch Card, Mastercard has set a new design standard by introducing a system of “notches” on the side of the card. This should help the consumer to use the right card in the right way just by touching it. The new Touch Card credit cards have a round notch, the debit cards have a wide square notch, and the prepaid cards have a triangular notch.

The standard was designed to be compatible with POS terminals and ATMs so that it can be used on a large scale. The Mastercard concept has been reviewed and recommended by the Royal National Institute of Blind People in the UK (RNIB) and VISIONS / Services for the Blind and Visually Impaired in the US. The card was co-developed by IDEMIA, an identification technology company that develops mobile driver’s licenses and biometric payment cards.

David Clarke, Director of Services at RNIB, added: “As the banking industry reacts to new trends and developments, it is important that every innovation brings progress for everyone, including people with visual impairments. We are very pleased that Mastercard understands the importance of blind and visually impaired people having equal and independent access to their own finances. ”

Innovation and inclusion go hand in hand

“Innovation should always be driven by the goal of inclusion,” adds Rajamannar. “Every seventh person is impaired in some way, and the development of these products with accessibility in mind gives them the same opportunity to benefit from the ease and security of the digital world. Nobody should be left behind. ”

With its global commitment, Mastercard aims to meet the health and economic challenges that people face today. To do this, Mastercard leverages its technology, knowledge and reach of the company to support an inclusive recovery for all. The company is committed to integrating a total of 1 billion people and 50 million micro and small businesses into the digital economy by 2025. Mastercard also supports 25 million women entrepreneurs with solutions so that they can further expand their business. Everything is about working with partners from the public sector and business to develop solutions that are economically sustainable and at the same time have a social impact from which society as a whole benefits.

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