Turnaround in Chromebook and tablet sales: Up to 61.3 percent drop


Chromebook sales fell 61.3 percent in the fourth quarter of 2021. Market research company International Data Corporation (IDC) concludes that the cause is saturation of demand in the US and European markets. Nevertheless, global Chromebook sales grew by 13.5 percent to 37 million devices in the full year 2021.

Chromebook availability has been according to IDC further aggravated by the shortage of components as suppliers tended to prioritize Windows devices due to higher profit margins. These developments are generally in line with the forecasts by IDC and the market research company Gartner from the second and third quarters of 2021. However, the slump in demand is significantly stronger than forecast.

However, IDC’s Research Manager Jitesh Ubrani saw long-term sales opportunities for Chromebooks in mid-2021. The devices would establish themselves in workplaces where high performance and long-term support were not required. In the wake of the corona pandemic, Chromebook sales increased significantly.

With 46 million devices sold, sales of tablets also fell by 11.9 percent in the last quarter of 2021. Nevertheless, in 2021 as a whole, sales increased by 3.2 percent compared to the previous year. By selling a total of 168.8 million devices, the manufacturers achieved the highest level of sales since 2016.

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