Visable expands leadership team with new Chief Commercial Officer for Sales and Marketing


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The B2B platform operator Visable has filled the newly created position of Chief Commercial Officer with David Vitrano at the beginning of 2022. In this position he is responsible for all sales and marketing activities.

With the addition of David Vitrano as the new Chief Commercial Officer, Visable, operator of the online B2B platforms Europages and wlw (formerly “Werliefer was”), is expanding its management team. The 44-year-old has been in charge of all sales and marketing activities since January 3, 2022. Patrick Sostmann was most recently responsible for sales as Chief Sales Officer. After his departure, Peter F. Schmid, CEO of Visable, temporarily managed the division.

Seamless cooperation between marketing and sales at Visable

With the newly created management position, Visable is aligning the management structure even more closely with achieving the company’s ambitious goals. The bundling of competencies is intended to support seamless cooperation between the marketing and sales departments in order to drive growth and further internationalization of Visable. “What convinced me at Visable was the passion with which change, innovation and growth are lived. We fit together well. I am very much looking forward to the challenge of strategically developing the company based on our shared values ​​and developing new growth potential with the team,” explains David Vitrano about his appointment.

David Vitrano is the new Chief Commercial Officer at Visable GmbH. (Image: Visable)

In his position, the new CCO works closely with Visable CEO Peter F. Schmid and reports directly to him. Schmid is looking forward to working together: “All of us in the management team and the advisory board are very happy about this new addition. David Vitrano is a highly experienced leader with a strong team focus. He has enabled phenomenal growth in his area at XING over the past nine years and knows our target group perfectly from his previous work at HSM, a classic medium-sized company. With his enthusiasm, David will be an important driver and make a major contribution to realizing our vision of building Visable into a European champion.” thus continue to grow by 14 percent.

New COO brings 15 years of management experience

David Vitrano brings more than 15 years of management experience from the global, complex and highly dynamic business environments of the software, online and manufacturing industries. Before joining Visable, he held the position of Managing Director in the Xing E-Recruiting division at New Work SE. Under his leadership, the area developed into the largest growth driver with the highest share of sales of New Work SE.

Previously, Vitrano held management positions at the medium-sized company HSM GmbH for several years. Most recently, he headed global brand and product communication there and was responsible for product management. Vitrano studied economics at the Pforzheim University of Applied Sciences. He later completed another degree at the Steinbeis University of Applied Sciences in Berlin with a Master of Business Administration (Executive MBA).

the Visable GmbH supports small and medium-sized industrial companies in making products and services internationally accessible to buyers. The combination of B2B platforms and online marketing services such as Google Ads and retargeting, tailored to business customers, offers companies a digital portfolio to increase their reach on the Internet. One of the platforms operated by Visable GmbH ww (“Who delivers what”), a B2B platform with around 620,000 registered companies. Also the European B2B platform Europages, on which around three million companies are registered. (sg)

Also read: D2C: How manufacturers are reorganizing their traditional distribution

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