Tech

Xiaomi Becomes the World’s Number One Smartphone Brand

Xiaomi became the world’s top selling smartphone manufacturer with its sales success in June 2021. It’s the first time the Chinese giant has achieved this title since it hit the market in 2011.

If the high sales figures of the Chinese technology giant Xiaomi are considered as success, it continues to climb the success steps three by five. The company, in June 2021, world’s top selling smartphone manufacturer earned the title for the first time.

Xiaomi, whose sales increased by 26% in June 2021, became the fastest growing brand of the month. In total since 2011 Xiaomi has sold more than 800 million smartphonesIn the second quarter of 2021, it was in second place worldwide in terms of sales.

‘Xiaomi took advantage of the gaps in the market’

Samsung Huawei

Tarun Pathak, Research Manager at Counterpoint Research, commented on Xiaomi’s leadership:As soon as Huawei’s decline began, Xiaomi made a continuous and aggressive effort to fill this gap. The company, leftovers from Huawei and HONOR China continues to grow in the European, Middle East and African markets.

Regarding the contractions in the supply of the Chinese market and Samsung, Expert Analyst Varun Mishra said:The Chinese market grew by 16% thanks to 618 festivals, and Xiaomi was the fastest growing company. Xiaomi owes this success to its growth in low-income cities and the superior performance of the Redmi 9, Redmi Note 9 and Redmi K series. With the emergence of a new wave of COVID-19 in Vietnam, Samsung’s production was also interrupted. Xiaomi also has this short-term leftover from Samsung’s A series. filled the gap with a strong mid-range product line and broad market dominance.

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If the situation of the COVID-19 outbreak in Vietnam does not improve, Samsung will continue to have difficulties in production and Xiaomi will continue to take advantage of this opportunity. After Samsung recovers Redistribution of cards is expected in the smartphone market.

Source :
https://www.counterpointresearch.com/xiaomi-becomes-1-smartphone-brand-globally-first-time-ever/